Saddam Adil

Global Digital Marketing Professional

Google & Meta Certified | SEO • PPC • Growth Specialist

Helping brands across industries scale their traffic, leads, and revenue with data-backed digital marketing strategies.

About Saddam Adil

I'm a performance-driven Digital Marketing Executive with over 6 years of expertise in driving online growth for chemical, FMCG, IT, education, and e-commerce brands. I specialize in SEO, PPC, social media, and content strategy, helping businesses improve their visibility, engagement, and ROI.

I've worked across global markets, managing multilingual campaigns, leading cross-functional teams, and optimizing digital assets for measurable results. My approach blends data analytics, creative strategy, and the latest marketing tools to create campaigns that deliver.

60%
Increased organic traffic for MAT Living USA
25%
Reduced CAC via PPC optimization
40%
Boosted engagement through data-driven social media strategies

Professional Journey

6+ years of driving digital transformation and measurable growth across diverse industries

Career Journey

6+ years of digital marketing excellence

Senior Digital Marketing Executive

Crest Group

Aug 2022 – Present

Increased industrial organic traffic by 20% via multilingual SEO & technical audits. Ranked 50+ niche keywords by publishing technical whitepapers. Reduced CPL by 10% with LinkedIn Ads & GDN retargeting. Managed ₹30K/month Meta Ads budget with 2.70x ROAS.

20%
Traffic ↑
50+
Keywords

Digital Marketing Executive

OCDS Advertising PR Ltd.

Sep 2021 – Aug 2022

Increased lead generation by 35% via integrated SEO, SEM, and SMM strategies. Lowered CPC by 18% while increasing CTR by 22%. Executed campaigns for 6 clients including VijayBhoomi University. Managed social media accounts with 40% engagement growth.

35%
Leads ↑
6
Clients

Digital Marketing Executive

M A Trading Inc.

Nov 2020 – Sep 2021

Improved keyword rankings for 150+ keywords. Reduced CAC by 25% via ad A/B testing. Grew affiliate revenue by 35% via influencer partnerships. Increased MAT Living USA organic traffic by 60%.

150+
Keywords
25%
CAC ↓

Career Highlights

Traffic & Rankings

Consistently improved organic traffic and keyword rankings across all positions

Cost Optimization

Reduced customer acquisition costs and improved ROAS across multiple campaigns

Lead Generation

Delivered consistent lead growth and conversion improvements for diverse clients

Core Expertise

Comprehensive digital marketing skills and specializations

Search Engine Optimization (SEO)

  • On-page, off-page, and technical SEO
  • Multilingual campaigns (English & Arabic)
  • Structured data optimization
  • Core Web Vitals optimization

Search Engine Marketing (SEM)

  • Google Ads, Bing Ads
  • Retargeting campaigns
  • Proven CAC reduction
  • Conversion improvement

Social Media Marketing (SMM)

  • Organic growth strategies
  • Paid ads management
  • Influencer collaborations
  • Instagram, Facebook, LinkedIn

Performance Marketing

  • ROI-focused digital strategies
  • A/B testing & data analytics
  • Conversion tracking
  • Campaign optimization

Content Strategy

  • SEO content briefs
  • Keyword research
  • Blog/article optimization
  • AI-assisted content enhancement

Campaign Management

  • Full-cycle execution
  • Strategy to reporting
  • Multi-channel campaigns
  • Performance monitoring

Lead Generation

  • Multi-platform strategies
  • High-quality lead acquisition
  • CPL and CAC optimization
  • Funnel optimization

Analytics & Optimization

  • Data-driven decisions
  • SEMrush, Ahrefs, GA4
  • Social analytics tools
  • Competitor analysis

Education

B.Sc. Physics

Aligarh Muslim University

Strong analytical and problem-solving foundation

Diploma in Digital Marketing

DSIM

Comprehensive digital marketing specialization

Diploma in Computer Applications

MJPRU

Technical foundation for digital marketing tools

Diploma in Urdu Language

NIUL

Multilingual marketing capabilities

Certifications

Google Ads Search Certification

Google

Verified and Current

HubSpot Content Marketing

HubSpot Academy

Certified and Current

Meta Blueprint Certification

Meta Business

Certified and Current

Continuously Learning

Always updating skills

Latest certifications in digital marketing

Download Complete Resume

Get the full detailed resume with all achievements, projects, and references

Portfolio

Real results from successful digital marketing campaigns

MAT Living USA SEO Growth

+60% Traffic

Increased organic traffic in 6 months

Optimized 200+ product pages, implemented structured data, multilingual SEO strategy, technical SEO improvements

Download Case Study

Crest Group PPC Optimization

-25% CAC

Reduced customer acquisition cost

LinkedIn Ads optimization, GDN retargeting campaigns, A/B tested ad creatives, bid strategy restructure

Download Case Study

Signature Smile Social Growth

+40% Engagement

Instagram engagement boost

Micro-influencer partnerships, content calendar optimization, story engagement campaigns, UGC strategy

Download Case Study

VijayBhoomi University Lead Gen

+35% Leads

Increased qualified leads

Integrated SEO, SEM, SMM strategy, landing page optimization, Facebook Lead Ads campaigns, CRM integration

Download Case Study

E-commerce Revenue Growth

+150% Revenue

Online sales increase

Amazon store optimization, product listing improvements, shopping ads campaigns, conversion rate optimization

Download Case Study

Email Marketing Automation

+85% Open Rate

Email campaign performance

Klaviyo automation setup, segmentation strategy, personalized email sequences, A/B tested subject lines

Download Case Study

Industrial B2B Lead Generation

+200% B2B Leads

Qualified industrial leads

Technical content marketing, LinkedIn B2B campaigns, industry-specific SEO, whitepaper lead magnets

Download Case Study

Beauty Brand Social Commerce

+300% Sales

Social media driven sales

Instagram Shopping setup, influencer collaboration campaigns, UGC content strategy, Facebook Dynamic Ads

Download Case Study

Sustainable Brand Growth

+120% Brand Awareness

Eco-friendly product promotion

Purpose-driven content marketing, green influencer partnerships, sustainability-focused SEO, community building

Download Case Study

Want to See More Results?

Download my complete portfolio with detailed case studies, metrics, and strategies

Freelance Services

Comprehensive digital marketing solutions to grow your business

Core Digital Marketing Services

Search Engine Optimization (SEO)

  • On-Page SEO (keywords, meta tags, headings)
  • Off-Page SEO (link building, outreach)
  • Technical SEO (site speed, mobile optimization)
  • Local SEO (Google Business Profile)

Search Engine Marketing (SEM)

  • Google Ads (Search, Display, Shopping)
  • Bing Ads
  • Retargeting Campaigns
  • Campaign setup & management

Pay-Per-Click (PPC) Advertising

  • Campaign setup & management
  • Bid strategy optimization
  • A/B ad testing
  • Performance tracking

Social Media Marketing (SMM)

  • Facebook, Instagram, LinkedIn, Twitter
  • Pinterest, YouTube marketing
  • Organic content strategy
  • Paid social media ads

Specialized Digital Marketing Services

Content Marketing

  • Blog writing, article creation
  • Infographics & visual content
  • Video marketing & editing
  • AI-powered content optimization

Email Marketing

  • Newsletter campaigns
  • Automation workflows
  • Lead nurturing sequences
  • Email list building

Conversion Rate Optimization (CRO)

  • Landing page design & A/B testing
  • Funnel optimization
  • Heatmap & analytics review
  • User experience improvement

Affiliate Marketing

  • Affiliate program setup
  • Influencer partnerships
  • Tracking & commission systems
  • Performance monitoring

E-commerce Marketing

  • Amazon & Flipkart store optimization
  • Shopify & WooCommerce SEO
  • Product listing ads
  • Marketplace management

Emerging & Advanced Services

Marketing Automation

  • HubSpot, Klaviyo, ActiveCampaign setup
  • CRM integration
  • Workflow automation
  • Lead scoring systems

AI & Machine Learning in Marketing

  • AI-driven SEO & content
  • Chatbots & conversational marketing
  • Predictive analytics
  • Personalization engines

Voice Search Optimization

  • Smart speaker SEO (Alexa, Google Home)
  • Voice search keyword research
  • Featured snippet optimization
  • Local voice search

Get a free 15-minute consultation

Let's discuss which services can best help grow your business

Contact Me Now

Latest Blog Posts

Insights, tips, and strategies from the world of digital marketing

March 15, 2024 • 2.5K views

SEO in 2025: Navigating the Future of Search Engine Optimization

Explore the evolving landscape of SEO in 2025, where AI-driven content, voice search, and user-centric strategies redefine digital marketing.

SA
Saddam Adil
Read More
March 10, 2024 • 1.8K views

PPC Strategies in 2025: Navigating the Future of Paid Advertising

Explore the evolving landscape of Pay-Per-Click (PPC) advertising in 2025. Discover how AI-driven automation, smarter targeting, and cross-platform strategies are reshaping campaign performance.

SA
Saddam Adil
Read More
March 5, 2024 • 3.2K views

Instagram Algorithm 2025: Mastering the New Rules for Engagement

Navigate the evolving landscape of Instagram's 2025 algorithm with this comprehensive guide. Discover how AI-driven recommendations, content relevance, and user interactions now dictate visibility.

SA
Saddam Adil
Read More
February 28, 2024 • 1.5K views

Email Automation in 2025: Transforming Engagement with AI and Personalization

Discover how email automation is evolving in 2025, leveraging AI-driven personalization, predictive analytics, and lifecycle-based strategies to enhance customer engagement.

SA
Saddam Adil
Read More
February 20, 2024 • 2.1K views

B2B Lead Generation in 2025: Strategies for Success

Explore the evolving landscape of B2B lead generation in 2025. Discover how AI-driven personalization, intent-based targeting, and omnichannel approaches are reshaping the way businesses attract and convert leads.

SA
Saddam Adil
Read More
February 15, 2024 • 4.1K views

Content Marketing in 2025: Navigating the Future of Digital Engagement

Explore the evolving landscape of content marketing in 2025, where AI-driven personalization, short-form video dominance, and authentic storytelling redefine digital engagement.

SA
Saddam Adil
Read More

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