Performance Marketing Specialist

What I do

Six practices. One growth system.

Pick one channel or stack several. Each practice links to its full service page, with scope, process and pricing.

01 SEO & contentEarn the first page, then keep it. Technical SEOKeyword clusteringMultilingual / hreflangContent strategy Explore 02 Paid mediaTurn ad spend into pipeline. Google AdsMeta AdsLinkedIn AdsLanding-page CRO Explore 03 Social mediaPosts people stop scrolling for. Organic socialPaid socialCreativeCommunity Explore 04 Email & CRMFlows that sell while you sleep. KlaviyoHubSpotNurture sequencesLead scoring Explore 05 AI agents & automationAutomate the repetitive work. Claude & Gemini APIsSEO audit botsLead researchContent pipelines Explore 06 Growth & analyticsOne number everyone trusts. GA4 & GTMLooker StudioFunnel experimentsReporting cadence Explore

Also: content marketing, e-commerce marketing and video marketing. Or browse every service page by industry.

Results

Proof, not promises.

01B2B industrial / SEO

Getting a resin maker found by the engineers who buy.

+20%Organic traffic, YoY

50+Commercial keywords ranked

100K+Meta Ads impressions

Full role details

02Agency / PPC + SEO

Six client accounts, one year, more leads for each.

+35%Leads across accounts

−18%Google Ads CPC

+22%Click-through rate

Full role details

03E-commerce / US + India

Selling rugs in the US and India for less per customer.

150+Keywords ranked

−25%Acquisition cost

+35%Affiliate revenue

Full role details

Figures are from in-house and agency roles. Client-level case studies are shared on request under NDA.

How the pieces connect

Every channel wired into one system.

Pick a stage to see what I handle there and the tools I use.

Performance

Media that pays for itself.

Campaigns built for qualified leads and revenue, not impressions.

Google Ads: Search, PMax, Display
Meta Ads
LinkedIn Ads for B2B
Bid strategy and CRO
A/B testing

About

One person. The full stack.

I'm Saddam Adil, Senior Digital Marketing Executive at Crest Speciality Resins in Ahmedabad, where I lead digital strategy for global B2B chemical and industrial brands.

Outside the day job I design and ship AI agents that automate the repetitive parts of marketing: research, SEO audits, content and lead qualification. Studio and freelance projects run under Black Monk Studio.

Download CV LinkedIn

7+Yearsin performance marketing

15Brandsworked with, directly or via agency

9Productsbuilt and live, listed below

3RegionsIndia, the UAE and Europe

For employers in Germany

If you're hiring a performance marketer who can own SEO, paid media and AI automation, and join a German team, here is what you need to know.

Performance-Marketing-Spezialist mit 7 Jahren Erfahrung in SEO, Google & Meta Ads und KI-Automatisierung. Umzug nach Deutschland geplant. Deutsch: A1 abgeschlossen, A2 in Arbeit.

English fluent, German A2

Comfortable in English-first teams while progressing toward B1.

Relocating to Germany

Visa and work-authorisation details on request.

One hire, many channels

SEO, SEA/PPC, Meta and LinkedIn Ads, GA4 and Looker, plus AI tooling.

Remote-ready

Years of async delivery with European and UAE clients.

How we work

Three steps. No black box.

01

Audit & plan

I go through your analytics, search results, ad accounts and funnel to find the leaks, then map a prioritised 90-day plan with honest expectations.

02

Build & launch

SEO fixes, campaigns, landing pages, automation and tracking, shipped fast and instrumented so every rupee or euro is measurable.

03

Measure & scale

Weekly reporting, A/B tests and budget shifts toward what converts. We double down on winners and cut what doesn't earn.

Industries

Playbooks for your market.

B2B Industrial

Chemicals, composites, specialty resins and manufacturing. Long sales cycles and technical buyers.

What I bring

Technical SEOContent marketingLinkedIn AdsAI lead research

View the B2B Industrial playbook

Things I've built

Products and tools, live today.

SaaS tools, client builds and AI agents I've designed, coded and shipped. Managed from my dashboard, so this list is always current.

Next.js,React ,TypeScript ,Tailwind CSS ,Vercel, Node.js, SEO

VidGrab

Modern Next.js video downloader with a responsive UI, fast performance, SEO optimization, and multi-platform support.

Visit

PHP · MySQL · GA4 · Clarity

Funnl

Multi-platform campaign analytics SaaS that unifies GA4 and Microsoft Clarity into connected-funnel diagnostic reports, with multi-tenant authentication.

Visit

PHP · MySQL

Cake4Best

E-commerce cake-ordering store with an AI cake builder, AI product-copy and blog generation, the "Sweetie" chatbot, and clean SEO URLs.

Visit

PHP · MySQL · Gmail OAuth2

MailTrack PRO

Mailsuite-style email-tracking SaaS using Gmail OAuth2 for open and read tracking with notifications.

Visit

PHP · MySQL · AI

JobHuntBot

AI-assisted job-hunting platform for tracking applications, generating resumes and cover letters, and recruiter outreach (DACH-focused).

Visit

PHP · MySQL

Matrix AI

AI product hub refined through multiple design iterations into a bold brutalist landing experience.

Visit

PHP · MySQL

GrowthCraft Studios

Digital growth and marketing studio site showcasing services and work.

Visit

PHP · MySQL

RankBot

SEO keyword rank-tracking tool that monitors search positions over time.

Visit

PHP · MySQL

Free Email Verifier Tool

Free email-verification tool that checks syntax, MX records, and deliverability for email lists.

Visit

Bots and open-source agents

Name	What it does	Stack	Links
JobHunt Bot	Scans job boards, writes tailored cover letters, finds HR contacts and drafts application emails.	Flask, Claude API	Live GitHub
RankBot	Crawls a URL, checks on-page signals, metadata, content gaps and Core Web Vitals, then prioritises fixes.	Python, Gemini API	Live GitHub
B2B Leads Hunt	Researches target accounts, finds decision-makers and outputs an outreach-ready list.	Python, Claude API	GitHub
TDS Intelligence	Browser-based research platform on the Claude and Perplexity APIs for India-focused business intelligence.	HTML/JS, Claude, Perplexity	Live GitHub
GMB Chat Bot	Answers Google Business Profile queries and captures leads for local businesses.	Python	GitHub
Python Job Search	Queries several job portals, normalises results and outputs structured listings.	Python, BeautifulSoup	GitHub

Free resources

Prompts and Claude skills.

The prompts, skills and code I use in my own workflows. Free to download and adapt.

UI/UX Design · Product Design · Web Design · Mobile App Design · SaaS Design

UI/UX Pro Max Designer

Generate premium modern UI/UX designs, SaaS dashboards, landing pages, mobile apps, design systems, wireframes, and complete product experiences inspired by Apple, Stripe, Linear, Notion, and Framer.

ui uxfigmadashboard designlanding pagemobile app designsaas uidesign systemproduct designwireframeuser experience

Code

/Select Skill, IMPORTANT: Follow all instructions defined in the uploaded UI/UX Pro Max Skill (SKILL.md).

Project Name: {project_name}

Industry: {industry}

Platform: {platform}

Design Style: {design_style}

Target Audience: {target_audience}

Primary Color: {primary_color}

Requirements:

Create a complete premium UI/UX design package.

Output:

Product Overview
User Persona
User Journey
Information Architecture
Wireframe Structure
UI Layout Design
Component System
Design System
Color Palette
Typography System
Spacing Guidelines
Dashboard Screens
Landing Page Design
Mobile Screens (if applicable)
UX Recommendations
Micro-interactions
Animation Suggestions
Accessibility Recommendations
Developer Handoff Notes

Design Style References:

Apple
Stripe
Linear
Framer
Notion
Airbnb

Generate production-ready UI/UX specifications suitable for Figma, Lovable, Bolt, Replit, Cursor, or professional design teams.

SEO · Digital Marketing · Website Audit · Analytics

SEO Audit Report Generator

Generate a comprehensive agency-grade SEO audit report with technical SEO analysis, on-page SEO review, content audit, keyword opportunities, recommendations, and a client-ready DOCX report.

seo audittechnical seowebsite auditseo reportgscga4screaming frogkeyword analysisseo consultantdigital marketing

Code

/Select Skill, IMPORTANT: Follow all instructions defined in the uploaded SEO Audit Report Skill (SKILL.md).

Target Website: {website_url}

Audit Scope: {audit_scope}

Client Name: {client_name}

Competitor Domains: {competitor_domains}

Available Data:

Google Search Console Export
GA4 Export
Screaming Frog Crawl
Keyword List

Generate a complete professional SEO audit report.

Required Output:

Executive Summary
SEO Health Score
Technical SEO Audit
On-Page SEO Analysis
Content Audit
Keyword Analysis
Competitor Analysis
Core Web Vitals Review
Quick Wins
Priority Recommendations
Action Plan
Client-Ready Report Structure

If supporting files are provided, analyze them and include insights.

If only a website URL is provided, generate a best-practice audit and clearly indicate where additional data is required.

Produce a professional agency-style report suitable for client delivery.

Content Creation · Video Generation · Storytelling · YouTube Automation

Children Story Video Generator

Generate complete children's story videos including story creation, narration, image prompts, video prompts, Canva layouts, music suggestions, and YouTube publishing assets.

children storyai videoyoutube kidsstorytellinganimationcanvanarrationyoutube automation

Code

/Select Skill, IMPORTANT: Follow all instructions from the uploaded SKILL.md file.

Story Topic: {story_topic}

Genre: {genre}

Target Age Group: {age_group}

Video Length: {video_length}

Language: {language}

Generate a complete children's story video production package.

Output:
- Story Title
- Story Summary
- Full Story
- Scene-by-Scene Breakdown
- Narration Script
- AI Image Prompts
- AI Video Prompts
- Music Suggestions
- Canva Layout
- Thumbnail Prompt
- YouTube Title
- YouTube Description
- Hashtags
- SEO Keywords

SEO · Content Marketing · Blog Writing · Search Engine Optimization

SEO Blog Writer Pro

AI-powered SEO content writer that combines keyword research, search intent analysis, topical authority building, content strategy, on-page SEO optimization, EEAT principles, and conversion-focused copywriting to create high-ranking blog articles for search engines and readers.

SEO Blog Writer. Content WritingKeyword ResearchOn-Page SEOContent MarketingGoogle RankingCopywritingOrganic Traffic

Code

/select skil, Act as a Senior SEO Content Strategist, SEO Analyst, and Professional Blog Writer.

Your goal is to create high-ranking, search-engine-optimized blog content that attracts organic traffic, builds authority, and generates conversions.

Workflow:

1. Keyword Research
- Primary keyword analysis
- Secondary keyword discovery
- Long-tail keyword opportunities
- Semantic keyword mapping
- Search volume consideration

2. Search Intent Analysis
- Informational intent
- Commercial intent
- Transactional intent
- Navigational intent
- User expectations

3. Competitor Content Analysis
- Top-ranking page evaluation
- Content gap analysis
- SERP opportunities
- Unique angle identification

4. Content Strategy
- Topic clustering
- Topical authority building
- Internal linking opportunities
- Content hierarchy

5. Article Structure Creation
- SEO-friendly title
- Meta title
- Meta description
- H1, H2, H3 hierarchy
- FAQ section

6. SEO Content Writing
- Engaging introduction
- Value-driven content
- Expert insights
- Actionable recommendations
- Natural keyword placement

7. On-Page SEO Optimization
- Keyword optimization
- Semantic relevance
- Readability improvement
- Featured snippet opportunities
- Schema recommendations

8. EEAT Optimization
- Experience
- Expertise
- Authoritativeness
- Trustworthiness

9. Conversion Optimization
- Strategic CTAs
- Lead generation opportunities
- User engagement elements

Required Inputs:
- Primary Keyword
- Industry
- Target Audience
- Country/Region
- Word Count
- Content Goal

Generate:
- SEO Title Options
- Meta Title
- Meta Description
- URL Slug
- Article Outline
- Full Blog Content
- FAQ Section
- Internal Linking Suggestions
- External Linking Suggestions
- Featured Snippet Opportunities
- SEO Checklist

Ensure content is original, human-like, SEO-optimized, and designed to rank on Google while delivering exceptional value to readers.

Market Research · Digital Marketing · Business Intelligence · Competitive Analysis

Digital Marketing Researcher

Advanced AI marketing research analyst that performs market intelligence, competitor analysis, audience research, SEO research, advertising analysis, content research, trend forecasting, and strategic recommendations to help businesses make data-driven marketing decisions.

SEOPPCCompetitor ResearchAudience ResearchMarketing StrategyGrowth MarketingMarket IntelligenceBusiness Research

Code

/select skill,  Act as a Senior Digital Marketing Research Consultant with expertise in SEO, PPC, Social Media Marketing, Market Research, Consumer Psychology, Competitive Intelligence, and Business Strategy.

Your objective is to conduct comprehensive digital marketing research and generate actionable business insights.

Research Areas:

1. Market Analysis
- Industry overview
- Market size estimation
- Growth opportunities
- Emerging trends
- Industry challenges

2. Competitor Intelligence
- Direct competitors
- Indirect competitors
- SWOT analysis
- Competitive positioning
- Marketing strategies

3. Audience Research
- Buyer personas
- Customer demographics
- Psychographics
- Pain points
- Purchase behavior

4. SEO Research
- Keyword opportunities
- Search intent analysis
- Competitor keyword gaps
- Content opportunities
- SERP analysis

5. Social Media Research
- Platform performance
- Audience behavior
- Content trends
- Influencer opportunities
- Engagement analysis

6. Advertising Intelligence
- Paid marketing opportunities
- Ad messaging analysis
- Funnel recommendations
- Budget allocation suggestions

7. Content Research
- Content gap analysis
- Trending topics
- Content formats
- Editorial opportunities

8. Consumer Psychology
- Buying triggers
- Objections
- Trust factors
- Emotional drivers

9. Strategic Recommendations
- Short-term opportunities
- Long-term opportunities
- Growth roadmap
- Priority actions

Required Input:
- Company Name
- Website URL
- Industry
- Target Market
- Country/Region

Generate:
- Executive Summary
- Market Analysis Report
- Competitor Analysis
- Audience Insights
- SEO Recommendations
- Content Strategy
- Social Media Strategy
- Advertising Opportunities
- Growth Recommendations
- Action Plan

Present findings using professional reports, tables, charts, and actionable recommendations.

Social Media Marketing · Content Marketing · Copywriting · Lead Generation

Social Content Engine

AI-powered social media content creation system that combines research intelligence, audience psychology, copywriting, hook engineering, engagement optimization, creative direction, platform adaptation, and lead generation to create high-performing social content for LinkedIn, Instagram, Facebook, X, and other platforms.

LinkedInInstagramFacebookTwitterContent CreationAI CopywritingSocial Media Marketing

Code

/select skill, Act as a Senior Content Strategist, Copywriter, and Creative Director.

Create platform-optimized social media content using a complete 8-step workflow:

1. Research Intelligence
   - Competitor content analysis
   - Viral content pattern identification
   - Trending topic discovery
   - Engagement pattern research

2. Audience Psychology
   - Pain points
   - Desires
   - Fears
   - Buying intent signals
   - Customer identity mapping

3. Professional Copywriting
   - Authority-driven content
   - Storytelling frameworks
   - Educational content
   - Persuasive messaging

4. Hook Engineering
   - Viral hooks
   - Curiosity hooks
   - Contrarian hooks
   - Authority hooks
   - Emotional hooks

5. Engagement Optimization
   - Comment triggers
   - Share triggers
   - Save triggers
   - Discussion starters

6. Creative Direction
   - Visual content ideas
   - Carousel structure
   - Video concepts
   - Graphic recommendations

7. Platform Adaptation
   - LinkedIn optimization
   - Instagram optimization
   - Facebook optimization
   - X/Twitter optimization

8. Lead Generation
   - Soft CTAs
   - Lead magnets
   - Funnel recommendations
   - Conversion-focused messaging

Required Inputs:
- Topic
- Goal (Awareness, Leads, Sales, Engagement, Authority)
- Platform
- Audience
- Industry
- Tone

Generate:
- Research Brief
- Audience Profile
- Content Strategy
- Multiple Hook Options
- Final Social Media Post
- CTA Recommendations
- Visual Direction
- Hashtags
- Engagement Strategy

Output should be professional, platform-specific, and optimized for maximum reach and engagement.

Career

Experience.

Nov 2022 – PresentAhmedabad, India

Senior Digital Marketing Executive

Crest Speciality Resins Pvt. Ltd.

Lead digital marketing strategy for global B2B industrial websites across chemicals and composites.

Improved organic traffic by 20% YoY through technical SEO and content overhauls
Ranked 50+ industry-specific commercial keywords
Executed multilingual SEO campaigns across target regions
Managed Meta Ads budgets with 100,000+ campaign impressions and optimised CPA
Developed technical whitepapers with the R&D team

Sep 2021 – Aug 2022Mumbai, India

Digital Marketing Executive

OCDS Agency

Managed 6 client accounts at once across B2B and e-commerce.

Increased lead generation by 35% across the client portfolio
Reduced Google Ads CPC by 18% and improved CTR by 22%
Ran full technical SEO audits and grew organic traffic by 35%
Kept client retention high across the 12-month tenure

Jul 2019 – Oct 2021Bhadohi, India

Digital Marketing Executive

Mat The Basics — M A Trading Inc

Ran SEO and PPC for US and Indian markets in home and lifestyle e-commerce.

Improved rankings for 150+ keywords across US and Indian search results
Reduced customer acquisition cost by 25%
Increased affiliate revenue by 35% through partner activation

Education

BSc (Hons) Physics, Aligarh Muslim University (2015)
Diploma in Digital Marketing
Diploma in Data Science (in progress)

Languages

Hindi, native
English and Urdu, professional
German, A1 (A2 in progress)
Arabic, basic

Certifications

IAB Digital Marketing & Media Foundations
LinkedIn Advertising Fundamentals
Advanced Diploma in Computer Application

Project briefs 18 PDFs

PPC campaign — SaaS companyMarketing & SEO
SEO campaign — fashion retailerMarketing & SEO
Social media — healthcare providerMarketing & SEO
Corporate website — engineering firmWeb & app
Healthcare provider websiteWeb & app
Online store — fashion retailerWeb & app
Shopping app — fashion retailerWeb & app
Patient management app — healthcareWeb & app
Field service app — logisticsWeb & app
AI-powered customer supportTech & automation
CI/CD pipeline implementationTech & automation
Cloud migration — manufacturingTech & automation
Computer vision quality controlTech & automation
Custom CRM — investment firmTech & automation
Logistics management systemTech & automation
ERP — auto-parts manufacturerTech & automation
Infrastructure-as-code transformationTech & automation
Predictive maintenance systemTech & automation

Insights

From the blog.

All 34 articles

SEO 4 Jul 2026 20 min read

SEO For E-commerce in Germany, The Complete 2026 Guide to Ranking on Google.de

Social Media Marketing 29 Jun 2026 20 min read

Social Media Marketing For Hospitals, The Complete 2026 Growth Guide

SEO 29 Jun 2026 20 min read

SEO For Hospitals, The Complete 2026 Guide to Patient Acquisition

Questions, answered.

Do you work with clients outside India?

Yes. I work with B2B and e-commerce brands across India, the UAE and Europe, and I'm relocating to Germany. Remote and hybrid engagements are welcome. Most delivery is async with weekly check-ins.

How quickly will I see results?

Paid media and conversion fixes can move within weeks. SEO and content compound over 3 to 6 months. The first audit gives you honest timelines for your situation.

What does the free growth audit include?

A review of your analytics, top search results, ad accounts and funnel, plus a prioritised list of the highest-impact fixes. You keep it whether or not we work together.

Do you only do marketing, or can you build tools too?

Both. Alongside SEO and paid media I build AI agents and automation in Flask, Python, PHP and the Claude and Gemini APIs, for SEO audits, lead research and content workflows.

How do we get started?

Send a brief with the form below, book a call, or message me on WhatsApp. I reply within 24 hours with next steps and an honest view of whether we are a fit.

Contact

Tell me what you're working on.

Freelance SEO, paid media and AI agent projects worldwide, and performance marketing roles in Germany. I reply within 24 hours.

Send a brief

The more context you share, the more useful my reply will be.

Full name *

Email *

Phone / WhatsApp

Company

Service *

Monthly budget

Project brief *

0 / 2000

I agree to be contacted about this enquiry. Privacy policy

No automated funnels or drip campaigns. Just a reply from me.

Saddam Adil, performance marketer. I makesearchpay.

Six practices. One growth system.

Proof, not promises.

Getting a resin maker found by the engineers who buy.

Six client accounts, one year, more leads for each.

Selling rugs in the US and India for less per customer.

Every channel wired into one system.

Know where the money is.

Pages that rank and sell.

Media that pays for itself.

Reporting finance will trust.

Hand the grunt work to agents.

Double down on what works.

One person. The full stack.

For employers in Germany

English fluent, German A2

Relocating to Germany

One hire, many channels

Remote-ready

Three steps. No black box.

Audit & plan

Build & launch

Measure & scale

Playbooks for your market.

B2B Industrial

SaaS & Tech

E-commerce & D2C

FMCG & F&B

Education & EdTech

Real Estate

Healthcare

Finance & Fintech

Travel & Hospitality

Automotive

Professional Services

Home Services

Products and tools, live today.

VidGrab

Funnl

Cake4Best

MailTrack PRO

JobHuntBot

Matrix AI

GrowthCraft Studios

RankBot

Free Email Verifier Tool

Bots and open-source agents

Prompts and Claude skills.

UI/UX Pro Max Designer

SEO Audit Report Generator

Children Story Video Generator

SEO Blog Writer Pro

Digital Marketing Researcher

Social Content Engine

Experience.

Senior Digital Marketing Executive

Digital Marketing Executive

Digital Marketing Executive

Education

Languages

Certifications

From the blog.

SEO For E-commerce in Germany, The Complete 2026 Guide to Ranking on Google.de

Social Media Marketing For Hospitals, The Complete 2026 Growth Guide

SEO For Hospitals, The Complete 2026 Guide to Patient Acquisition

Questions, answered.

Tell me what you're working on.

Send a brief

Got a growth problem?Let's talk.

Saddam Adil, performance marketer. I make
search
pay.

Got a growth problem?
Let's talk.