01
SEO & Organic Growth
Technical SEO, search-intent research and content that help the right buyers find you.
- Technical SEO
- Keyword and search-intent research
- Content strategy
- On-page optimisation
Independent digital growth studio
We make brands impossible to ignore.
Performance marketing, search growth and AI-powered systems designed to help ambitious businesses grow.
Strategy. Creativity. Performance.
Tools I work with
59 platformsWhat we focus on
Built around business growth.
Five capabilities, planned together so traffic, leads and the systems behind them reinforce each other instead of competing for budget.
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01
Search Growth
Technical SEO, search-intent research and content that compounds.
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02
Paid Acquisition
Google Ads and Meta Ads tied to tracked enquiries, not clicks.
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03
AI Automation
Workflows that remove repetitive marketing work, reviewed by people.
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04
Content Strategy
Editorial plans built on the questions real buyers ask.
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05
Analytics & Optimisation
GA4, tracking and testing so every decision has evidence.
Brands we have worked with Directly or through an agency or employer. References on request.
Our philosophy
Good marketing is a system. Not a guess.
Sustainable growth comes from four things working together: a clear strategy, creative execution, honest measurement and continuous improvement. Skip one and the others get expensive.
- 01 Strategy
- 02 Execution
- 03 Measurement
- 04 Optimisation
Services
What we do to move businesses forward.
Eight core services. Most engagements combine two or three of them around one commercial goal. See every service
02
Google Ads & PPC
Search campaigns structured around intent, tracked to real enquiries and tuned on evidence.
- Campaign strategy
- Search advertising
- Campaign structure
- Conversion tracking
03
Meta Ads & Performance
Facebook and Instagram campaigns planned around audiences, creative testing and measured conversions.
- Campaign planning
- Audience strategy
- Creative testing
- Retargeting where appropriate
04
AI Automation & AI Agents
Practical AI workflows for research, content operations, reporting and lead handling, with human review built in.
- Marketing workflow automation
- Research workflows
- Content operations
- Reporting automation
05
Content Marketing
Editorial plans and SEO content that answer real buyer questions and connect to commercial pages.
- Content strategy
- Editorial planning
- SEO content
- Content distribution
06
Social Media Marketing
Social strategy, content calendars and campaigns built for the channels your buyers actually use.
- Social strategy
- Content calendars
- Campaign development
- Creative production
07
Conversion Rate Optimisation
Landing page reviews, funnel analysis and form fixes that turn more existing visitors into enquiries.
- Landing page reviews
- Funnel analysis
- Form optimisation
- User journey improvements
08
B2B & Industrial Marketing
Search, technical content and paid acquisition for manufacturers and long-cycle B2B sales.
- Industrial SEO
- B2B search strategy
- Manufacturer marketing
- Technical content
Process
How growth actually works.
Five stages, repeated. The fifth feeds the first, which is why results improve over time instead of resetting with every campaign.
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01
Discover
Understand the business, audience, market, competition and objectives.
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02
Strategize
Define priorities, channels, messaging, budget and KPIs.
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03
Execute
Launch campaigns, optimise pages, develop content and implement systems.
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04
Measure
Track meaningful indicators and analyse what actually happened.
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05
Improve
Use evidence and experiments to refine performance, then go round again.
Why Black Monk Studio
Clear thinking. Smarter execution.
Four principles behind every engagement. None of them promise a ranking or a revenue figure; they describe how decisions get made.
Strategy before tactics
We decide what the business needs before choosing channels. A campaign that targets the wrong buyer is expensive however well it is run.
Creative meets data
Messages and creative are tested against real behaviour, so taste and evidence both get a vote.
Automation with purpose
We automate the repetitive parts of marketing work and keep people on the judgement calls: strategy, claims, approvals.
Continuous optimisation
Results are reviewed on a fixed rhythm. What works gets more budget; what does not gets fixed or stopped.
Selected work
Work that shows the thinking.
Each case shows the problem, the approach and the results with their measurement period. Figures come from the roles they were achieved in; nothing is estimated.
Getting a specialty resins manufacturer found by the engineers who buy
Crest Speciality Resins (in-house role) · Nov 2022 – present
- Organic traffic, year on year
- +20%
- Industry-specific commercial keywords ranked
- 50+
- Meta Ads campaign impressions managed
- 100K+
Six client accounts, one year, more leads for each
OCDS Agency (agency role, client names withheld) · Sep 2021 – Aug 2022
- Leads across the client portfolio
- +35%
- Google Ads cost per click
- −18%
- Click-through rate
- +22%
Selling rugs in the US and India for less per customer
Mat The Basics (in-house role) · Jul 2019 – Oct 2021
- Customer acquisition cost
- −25%
- Keywords ranked across US and Indian search
- 150+
- Affiliate revenue
- +35%
No published case study in this category yet. Ask about relevant experience.
Measurement
If it is not measured, it is a guess.
Tracking is set up before campaigns launch: GA4 events, Google Tag Manager, conversion tracking in the ad platforms and lead source in your CRM. Reports follow one buyer journey from first search to enquiry, so budget moves to what works.
- Search visibility and organic traffic trends
- Cost per qualified enquiry, by channel
- Funnel drop-off from visit to enquiry
- Lead source and quality, reviewed with sales
Search visibility, 12 months
Funnel: visit → enquiry
Lead journey
AI Lab
Less repetitive work. More intelligent systems.
Practical AI for marketing operations. Every workflow states what it does, what a person still reviews, and whether it is live, a prototype or a service we build for clients.
Live tool
SEO research and audit workflow
- Problem
- Site audits take hours and the findings arrive as an unprioritised list.
- Workflow
- Crawl a URL → check on-page signals, metadata and Core Web Vitals → rank fixes by likely impact.
- Human review
- A person confirms each recommendation before it reaches a client or a developer.
In use on this site
AI-assisted content operations
- Problem
- Publishing consistently needs research, briefs and drafts, every week.
- Workflow
- Topic queue from real search queries → structured draft → automatic checks for invented numbers, copied text and broken links → saved as a draft.
- Human review
- Nothing is published automatically by default. Every draft is read, edited and approved by a person.
Offered as a service
Automated marketing reporting
- Problem
- Monthly reports are copied and pasted from five dashboards.
- Workflow
- GA4, ad platforms and CRM data → one dashboard → a written summary of what changed.
- Human review
- Interpretation and next actions are written or approved by a person.
Prototype
Lead research and qualification
- Problem
- Sales teams spend time on enquiries and accounts that will never buy.
- Workflow
- Target account or enquiry → company research and enrichment → fit score against agreed criteria → routed to the right person.
- Human review
- Scoring rules are set and reviewed by the sales team; no one is contacted automatically.
Industries
Growth strategies for different markets.
Buyers, sales cycles and channels differ by market. These are the ones with the deepest experience behind them. All industries
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01
Manufacturing & industrial B2B
Technical buyers, long sales cycles, specification-led search.
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02
E-commerce
Product-page SEO, shopping campaigns, order value and repeat purchase.
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03
SaaS & technology
Trial and demo funnels, lifecycle email and product-led growth.
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04
Professional services
Authority content, referral visibility and pipeline reporting.
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05
Real estate
Lead generation, local search and site-visit conversion.
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06
Consumer brands
Launch campaigns, social content and retail-aware distribution.
Markets
Europe and MENA, market by market.
Each country has its own language, buyers and rules, so campaigns are planned per market. Choose a flag to read the guide for that country.
Europe
Albania
Andorra
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Monaco
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
San Marino
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
United Kingdom
AlbaniaAndorraAustriaBelgiumBosnia and HerzegovinaBulgariaCroatiaCyprusCzechiaDenmarkEstoniaFinlandFranceGermanyGreeceHungaryIcelandIrelandItalyKosovoLatviaLiechtensteinLithuaniaLuxembourgMaltaMoldovaMonacoMontenegroNetherlandsNorth MacedoniaNorwayPolandPortugalRomaniaSan MarinoSerbiaSlovakiaSloveniaSpainSwedenSwitzerlandTürkiyeUkraineUnited Kingdom
Clients
In their words.
About the studio
We think strategically. We build practically.
Black Monk Studio is the independent studio of Saddam Adil, a digital marketer with more than seven years across SEO, paid media, analytics and content. He currently leads digital strategy for global B2B chemical and industrial brands as Senior Digital Marketing Executive at Crest Speciality Resins, after agency and e-commerce roles.
Because the studio also builds, a plan can go from strategy to tracking to automation without changing hands: AI workflows that remove repetitive work, and the technical implementation behind them.
Insights
Latest thinking.
Practical articles on search, paid media and automation. All insights
SEO and organic growth, Google Ads and PPC, Meta Ads, content and social media marketing, conversion rate optimisation, B2B and industrial marketing, and AI automation for marketing workflows. Most engagements combine two or three of these around one business goal.
It starts with a technical and content audit and research into how your buyers search. From there we fix what blocks crawling and indexing, improve the pages closest to revenue, plan content around real questions and measure visibility, traffic and enquiries every month. SEO usually needs several months to show its full effect, and no one can honestly guarantee rankings.
Yes. We plan, build and run Google Ads and Meta Ads campaigns, set up conversion tracking first, and report on cost per enquiry and lead quality rather than clicks alone. You keep full ownership of your ad accounts.
Yes, for practical marketing work: research, content drafting with human review, reporting, and lead routing or qualification. Each workflow is scoped with a clear owner, the steps a person must still check, and a way to measure whether it saves time.
We agree the few numbers that matter before anything launches, usually qualified enquiries, cost per enquiry, conversion rate and revenue where it can be tracked. GA4, Google Tag Manager and the ad platforms provide the data; reports explain what changed and what we will do next.
Yes. Industrial B2B is where most of our in-house experience comes from, including specialty chemicals and composites, where buyers are engineers and procurement teams and sales cycles are long.
Your website, what you sell and to whom, your main goal, the markets you target, and access to analytics or ad accounts if they exist. A rough budget range helps us suggest a realistic scope.
Use the project form on this page or the contact page, or message on WhatsApp. You will get a reply within two working days with questions or a suggested next step.
Let’s build something that moves business forward.
Tell us about your business, your goals, and the challenges you want to solve.