Education marketing is half about reach, half about trust. Parents and students compare 5+ options before enrolling. I build the full funnel — from awareness ads to webinar conversions to demo bookings to enrolment — so every step earns the next.
EdTech buyers don't convert from a single ad. The journey is: awareness → free resource → webinar → demo → counsellor call → enrolment. Each step has its own optimization. Skip a step and your CPL feels cheap but enrolment cost goes through the roof.
Parents, students, sometimes school counsellors all weigh in. Your marketing must speak to all three audiences in different formats.
Course fees of ₹50k–₹5L+ aren't impulse buys. The funnel must build trust over weeks, not seconds.
Most EdTech leaks 70-80% of leads at the demo stage. Counsellor scripts, follow-up cadence, and demo experience matter more than ad creative.
Tailored playbooks across the channels that actually work in your sector. Each service below links to the full methodology.
Meta + Google + YouTube. Cold-to-webinar to demo-to-enrolment funnel optimized end-to-end.
ExploreCourse-name keywords, comparison content, 'best courses for X' rankings, location-based queries.
ExploreCareer-guide content, syllabus deep-dives, alumni story marketing — the long-tail trust builders.
ExploreDemo no-shows, abandoned applications, batch-launch sequences, payment reminders.
ExploreFunnel CRO from ad → webinar → demo → enrol. Most EdTech under-measures the middle of the funnel.
ExploreYouTube content engine, Instagram for student community, LinkedIn for upskilling buyers.
ExploreNot every channel works in every sector. Here's where to focus budget for the strongest return in your industry.
Project briefs you can download and review. Real engagements, real outcomes — minus client names where confidentiality applies.
A repeatable six-step engagement tailored to the rhythms and constraints of this sector.
Document every step from ad → enrolment. Identify drop-off rates at each gate. Usually demo→enrol is the leak.
GA4 + CRM + WhatsApp tracking. Enrolment attribution end-to-end.
YouTube videos, blog content, free downloadable resources to drive cold-to-warm.
Meta + Google for webinar registrations and demo bookings. Optimized for activated leads, not raw signups.
Email + WhatsApp sequences for no-shows, abandoned applications, decision-stage holdouts.
Script reviews, follow-up cadence, payment-link friction — 80% of EdTech revenue lift hides here.
Free 30-minute call. I'll audit your current funnel, find the biggest drop-off, and tell you what would move enrolments fastest.
Field-tested notes from recent projects. Fresh from the blog.
