Industry-specific marketing for 12 sectors I've worked across.
Seven years of B2B and B2C engagements have taught me that great marketing isn't generic — every industry has its own buying rhythm, channel mix, trust signals, and KPIs. Pick your sector below to see a playbook built around exactly that.
Twelve playbooks — each with its own channel mix and KPIs.
Every playbook page covers the sector's buying behavior, the channels that actually convert, the trust signals buyers expect, and the metrics I report against.
B2B Industrial
Chemicals, composites, specialty resins, manufacturing. Long sales cycles, technical buyers, LinkedIn + SEO-led demand.
View PlaybookSaaS & Tech
Free-to-paid funnel optimization, product-led growth, MRR expansion, and churn-fighting lifecycle campaigns.
View PlaybookE-commerce & D2C
Shopify, WooCommerce, Meta Ads, Google Shopping — built around ROAS, AOV, and repeat-purchase rate.
View PlaybookFMCG & F&B
Food & beverages, beauty, seasonal launches. High-frequency creative, distribution-aware campaigns.
View PlaybookEducation & EdTech
Course launches, student acquisition funnels, webinar pipelines, and enrollment-season sprints.
View PlaybookReal Estate
Lead generation, property portals, builder marketing, and site-visit conversion systems.
View PlaybookHealthcare
Clinics, wellness brands, supplements, telemedicine — compliant campaigns built on patient trust.
View PlaybookFinance & Fintech
Lending, insurance, crypto, B2B financial SaaS. Regulation-aware funnels with credibility-first content.
View PlaybookTravel & Hospitality
Hotels, travel agencies, experience marketplaces — seasonal demand capture and OTA-independent bookings.
View PlaybookAutomotive
Dealerships, EV brands, accessories, after-market. Local intent capture plus consideration-stage content.
View PlaybookProfessional Services
Law firms, consulting, agencies, B2B services — authority content and referral-multiplying visibility.
View PlaybookHome Services
Local trades, contractors, GMB-led local SEO, review velocity, and call-tracking attribution.
View PlaybookHow an industry playbook changes the work.
Same tools, different strategies. Here's how sector context reshapes every engagement — before a single campaign goes live.
Buying rhythm first
A resin buyer researches for six months; an FMCG shopper decides in six seconds. The sales cycle dictates whether we build long-form technical authority or high-frequency recall creative.
Channel mix by intent
B2B industrial earns pipeline on LinkedIn and technical SEO. Home services win on Google Business Profile and review velocity. The playbook decides where the first rupee or euro goes.
Trust signals of the sector
Healthcare needs credentials and compliance; e-commerce needs social proof and returns clarity; finance needs regulation-aware credibility content. We build the proof buyers actually look for.
KPIs that fit the model
SaaS reports on trial-to-paid and MRR; real estate on cost-per-site-visit; D2C on ROAS and repeat rate. You're never judged against a metric that doesn't match your business.
Questions about industry fit.
Why does industry-specific marketing matter?
My industry isn't listed — can you still help?
Do you have real hands-on experience in these sectors, or just theory?
How does an industry playbook change the actual work?
I work with most B2B and B2C verticals.
If your sector isn't listed above, send a brief — chances are the underlying playbook still applies. Honest fit-assessment in every reply.