Refund & Cancellation Policy.

Last updated: July 2026

The short version

1. Payment terms

• Retainers are invoiced monthly, in advance, before the month's work begins.
• Project work is typically 50% to start and 50% on delivery, unless the agreement says otherwise.
• Audits and one-off deliverables are paid in full, in advance.
• Invoices are due within 7 days of issue unless we agreed different terms in writing.
• Ad spend, tool subscriptions, and third-party costs are yours and are separate from my fees. I do not mark them up.

Work does not start until the first payment clears. This is not distrust; it is how independent consulting stays viable.

Late payment

If an invoice is more than 14 days overdue, I may pause work until it is settled. I will warn you before I do that — you will never find work has silently stopped.

2. Cancelling an engagement

Retainers

Either of us can end a retainer with 30 days' written notice. Email is fine. During the notice period the work continues and the final month is invoiced normally.

There is no lock-in beyond that notice period and no exit penalty. If a consultant needs a contract to keep you, the work was not doing it.

Project work

You can cancel a project at any point. What happens next depends on where we are:

When you cancel	What you pay
Before any work has started	Nothing. Full refund of anything paid.
After work has started, before delivery	The proportion of work completed. The rest is refunded.
After delivery	The full fee. The deliverable exists and is yours.

3. When you get a refund

Refunds are available where:

• You cancel before any work has begun — full refund, no questions
• You have paid for work I have not yet performed — the unperformed portion is refunded
• I fail to deliver what was agreed, and cannot put it right within a reasonable period
• I have to end the engagement myself for reasons that are mine, not yours
• You were double-charged, or charged in error — obviously, and immediately

4. When you do not

Refunds are not available where:

• The work was performed as agreed but the results were disappointing. This is the important one, so it is worth being clear: SEO and marketing results cannot be guaranteed by anyone, and are heavily affected by your market, your competitors, your product, your budget, and whether your team implemented the recommendations. You are paying for expert work, not for an outcome. See the Disclaimer.
• You changed your mind after the work was delivered
• You did not implement what was recommended, and therefore saw no result
• You did not provide the access, information, or approvals the work required, and the delay is a consequence of that
• A third-party platform — Google, Meta, LinkedIn, your host — changed something outside my control
• Ad spend has already been spent on the platform. That money is with Google or Meta, not with me. I cannot refund it and neither can they.

5. How to request one

Email saddam.adil653@gmail.com with your invoice reference and the reason. I will respond within 7 working days. Where a refund is due, it is processed within 14 working days to the original payment method.

Bank charges, currency conversion losses, and payment-gateway fees on the original transaction are not recoverable and will be deducted, because they were never mine to begin with.

6. If you are unhappy — read this first

Before it becomes a refund conversation, make it a fixing conversation. Tell me plainly what is wrong. In most cases where a client has been unhappy, the cause was a misunderstanding about scope or an expectation I failed to set clearly enough — and both of those are fixable without anyone reaching for a policy page.

I would rather redo work than keep money I did not earn.

7. Where this sits

Where a signed client agreement contains different payment or cancellation terms, that agreement takes precedence over this page. This policy applies where no such agreement exists, and it is governed by the Terms & Conditions.