Related Reading
Articles on this topic
Field-tested notes from recent projects. Fresh from the blog.
Hotels and travel brands lose 15-25% margin to OTAs on every booking. The win is rebuilding direct-channel demand — through SEO, paid media, loyalty programs, and email. I build the full stack to shift bookings back to direct.
Travel marketing is fundamentally about owning demand. OTAs (Booking.com, MakeMyTrip, etc.) own the customer relationship and skim margin. Smart hotels and travel brands invest in SEO, paid media, and email to win direct bookings — even at 50%+ higher CPC, the unit economics beat OTA commissions.
15-25% per booking on Booking.com, Expedia, MakeMyTrip. Direct bookings are 30-40% more profitable on identical room rates.
60-90 day booking lead times in some segments, same-day in others. Marketing calendars must match booking-window patterns.
Travel buyers come from many countries, in many languages. SEO + paid media must localize without diluting brand.
Tailored playbooks across the channels that actually work in your sector. Each service below links to the full methodology.
Destination + property SEO, multilingual content, schema markup for hotels and tours, OTA-competing organic.
ExploreGoogle Hotel Ads, Meta + Google retargeting, programmatic for booking-window-matched timing.
ExploreTravel guides, area content, experience storytelling — the SEO + brand-building combo.
ExploreWelcome flows, pre-stay sequences, post-stay reviews + winback, loyalty-program automation.
ExploreInstagram + Pinterest for inspiration, YouTube for destination content, TikTok for younger segments.
ExploreDirect vs OTA attribution, last-click vs assisted, ROAS by traffic source.
ExploreNot every channel works in every sector. Here's where to focus budget for the strongest return in your industry.
A repeatable six-step engagement tailored to the rhythms and constraints of this sector.
Calculate true cost per booking by channel — OTA commission + cancellation rate vs direct CAC. Build the case for direct investment.
Property pages, destination content, schema markup, multilingual where applicable.
Direct booking campaigns optimized against OTA economics, not raw ROAS.
Pre-stay upsell sequences, post-stay review + rebook automation, loyalty-program triggers.
If not already built — design + launch. Loyalty members are direct-booking goldmines.
Direct vs OTA attribution, by source, by season, by guest type. Reallocate based on real margin.
Free 30-minute call. I'll audit your direct vs OTA mix, organic search visibility, and lifecycle email — and tell you the fastest path to higher-margin bookings.
Field-tested notes from recent projects. Fresh from the blog.
