SEO For Shipbuilding — your market is a few hundred people on earth. Reach them.

Maritime & industrial expertise

Class-led qualification, retrofit-driven demand, and the very small buyer universe that makes shipbuilding SEO unlike anything else.

Decarbonisation content

EEXI, CII, dual-fuel and retrofit work — the searches owners are running right now, and finding almost nothing.

AI-powered SEO strategy

Custom agents run audits, competitor monitoring and content operations. Senior output without agency overhead.

International SEO

Hreflang and country targeting for owners in Greece, Germany, Singapore and the Gulf — and German-language SEO written natively.

Dedicated SEO manager

The strategist and the implementer are one person. Nothing is lost between the plan and the build, because there is no handover.

Honest reporting

I will not dress up a traffic graph in a business that runs on six orders a year. You get rankings on the terms that matter, and who arrived.

Technical SEO For Shipbuilding

Crawl, indexation and speed — plus getting dock dimensions, crane capacities and class approvals out of PDF brochures. Benefit: usually the fastest gain available.

Retrofit & Compliance SEO

EEXI, CII, dual-fuel conversion, ballast water, scrubbers. Benefit: the biggest open opportunity in maritime search — regulation is creating the demand and nobody is answering it.

Class & Approvals SEO

DNV, Lloyd's Register, ABS, Bureau Veritas — a page per approval scope. Benefit: you stop being screened out before anyone speaks to you.

Project & Reference Page Optimization

Every delivered vessel as a real page — type, dimensions, class, propulsion, yard number, and what was hard about it. Benefit: your best proof, finally readable.

On-Page SEO For Shipbuilding

Capability pages rebuilt around vessel type, dock capacity, and what you can actually take on. Benefit: pages a technical manager can shortlist from.

Off-Page SEO For Shipbuilding

Authority from maritime trade press, class societies and industry bodies. Benefit: one strong link lifts every capability page at once.

SEO Audit For Shipbuilding

80+ checkpoints across technical, content, class, international and authority, ranked by impact. Benefit: you learn which fix produces an enquiry first.

SEO Consulting For Shipbuilding

For yards with a marketing team already in place — strategy, training, monthly advisory. Benefit: your team works the priorities that matter.

SEO Content Strategy For Shipbuilding

Compliance explainers, fuel-pathway comparisons, drydock planning guidance — what a technical manager reads while deciding. Benefit: you enter the decision early.

Keyword Research For Shipbuilding

Vessel type, capability, class, and compliance intent. Low volume, extremely high value — the opposite of how keyword research is usually done. Benefit: effort where the orders are.

Link Building For Shipbuilding

Earned coverage from maritime publications and industry bodies. No networks, no bought placements. Benefit: credibility in an industry built on it.

Digital PR For Shipbuilding

Deliveries, dock investments, class approvals, retrofit milestones — news the maritime press will run. Benefit: authority a competitor cannot buy.

Schema & Core Web Vitals

Structured data plus LCP and INP on sites heavy with vessel and dock photography. Benefit: a manager on poor connectivity at a port office still reaches you.

Competitor SEO Analysis

Which yards surface on your vessel types and retrofit terms, with which pages and links. Benefit: you contest the handful of searches that matter.

International & Enterprise SEO

Hreflang and country targeting for owners in Greece, Germany, Singapore and the Gulf, across several yards. Benefit: reach at a fraction of a delegation's cost.

More qualified B2B leads

Owners and technical managers with a vessel and a deadline.

Higher Google rankings

On the few dozen terms your actual buyers type.

Retrofit & compliance work

Regulation-driven demand in a category nobody has claimed.

Class approvals visible

You stop being screened out before the conversation starts.

More marine enquiries

From owners and operators who had never heard of the yard.

Government & offshore leads

Visible during the quiet prequalification nobody sees.

International opportunities

Owners abroad researching before they ever travel.

Better Core Web Vitals

Vessel photography that no longer costs you the port-office visitor.

Better brand visibility

Credibility in an industry where reputation is the whole currency.

Higher ROI

One contract can dwarf a decade of marketing spend. The maths is simple.

Commercial shipbuilders

Newbuild yards across tankers, bulkers and container vessels.

Naval shipbuilders

Defence yards where prequalification happens long before tender.

Offshore vessel builders

OSVs and offshore support for energy and wind.

Cargo ship builders

Bulk and general cargo tonnage for commercial owners.

Cruise & passenger

Passenger vessels with long cycles and complex outfitting.

Ship repair & drydock

Repair yards competing on slot availability and location.

Retrofit & conversion yards

The growth story: EEXI, CII, dual-fuel, ballast water, scrubbers.

Marine engineering

Engineering and design houses serving owners and yards.

Boat manufacturers

Workboats, patrol craft and commercial small craft.

Yacht builders

Superyacht and leisure yards with a very different buyer.

Maritime equipment

Propulsion, deck and marine systems suppliers.

Multi-yard groups

Groups running several yards and service lines.

Repair yard · Retrofit & compliance content

Problem: The yard could do ballast water and scrubber retrofits and had never written a word about it. Owners facing compliance deadlines were searching for exactly that and finding nothing.
Solution: Published clear retrofit capability content — what the work involves, dock requirements, timelines, class implications.
Result: Rankings in a category with almost no competition, and enquiries from technical managers at owners the yard had never worked with.

Commercial yard · References & technical SEO

Problem: Forty years of delivered vessels displayed as a photo gallery. Dock dimensions, tonnage and class approvals lived in a brochure PDF. The proof was there; Google could read none of it.
Solution: A page per delivered vessel, capability data onto real pages, indexation fixed.
Result: The track record became searchable, and enquiries began arriving referencing specific reference vessels.

Marine engineering · International SEO

Problem: New business came almost entirely from an existing network and two conferences a year. Owners in other markets never encountered the company at all.
Solution: Hreflang and country targeting, keyword research inside target markets, and capability content written for the technical manager rather than the brochure.
Result: Rankings established abroad, with enquiries beginning to arrive from owners outside the founder's network.

"Every agency we spoke to promised us traffic. We don't want traffic. There are maybe two hundred people on earth who can give us an order, and we needed those two hundred to find one page."

— Commercial Director, commercial shipyard

"We'd been doing ballast water retrofits for years and never written about it. Owners were searching for it and finding our competitors' silence instead of ours."

— Yard Manager, ship repair & drydock

"Forty years of vessels, sitting in a photo gallery. It was the strongest thing we owned and Google couldn't read a single word of it."

— Marketing Head, marine engineering company

A few hundred buyers

You are not optimising for a market. You are optimising for a small number of named technical managers. One of them finding the right page can change a year.

Traffic is the wrong metric

Low volume, enormous value. Anyone quoting visitor counts at a shipyard has misunderstood what they are selling into.

Regulation is creating demand

EEXI, CII, dual-fuel, ballast water. Owners are searching for yards who can do the work and finding very little. The category is open, right now.

Class is the filter

DNV, Lloyd's Register, ABS, Bureau Veritas. An owner checks approvals before anything else. Bury them in a PDF and you are screened out silently.

Tenders start long before the tender

Prequalification and shortlisting happen quietly, months ahead. Being credible during that period is what gets a yard onto the invited list.

Relationships have a limit

They get you into the room with people you already know. Search gets you into the room with the ones you don't — which is where growth actually lives.