Long sales cycles, technical buyers, decision-by-committee. B2B industrial marketing isn't about clever ads — it's about being trusted, found, and remembered by the engineers and procurement leads who actually choose vendors. Six years working with chemical, composites, and specialty resins manufacturers.
Industrial buyers don't convert from a Facebook ad. They research for months, download spec sheets, send the deck around the engineering team, request samples, and only then take a sales call. Your marketing job is to be the vendor they trust before that first call happens — through technical SEO, application notes, whitepapers, and consistent thought leadership on LinkedIn.
6–9 month decisions involving engineering, procurement, plant heads, and finance. Marketing must educate every stakeholder along the way, not just the first contact.
Buyers are skeptical of marketing-speak. Spec sheets, application data, and case studies with real numbers carry far more weight than generic value-prop copy.
Your buyers don't scroll TikTok. They search Google for application terms, read trade publications, and live on LinkedIn. The channel mix is narrow but high-intent.
Tailored playbooks across the channels that actually work in your sector. Each service below links to the full methodology.
Application-term keyword targeting, product page schema, multilingual SEO for export markets.
ExploreWhitepapers, technical case studies, application notes — content engineers actually read and forward.
ExplorePrecision targeting by job title, company size, and industry — the only paid channel where industrial buyers respond.
ExploreHubSpot setup, lifecycle automation, and 6-month nurture sequences that match real B2B cycles.
ExploreCustom AI agents that research target accounts, find decision-maker contacts, and enrich CRM data.
ExploreGA4, GTM, Looker Studio — pipeline attribution that survives a 9-month sales cycle.
ExploreNot every channel works in every sector. Here's where to focus budget for the strongest return in your industry.
Project briefs you can download and review. Real engagements, real outcomes — minus client names where confidentiality applies.
A detailed brief covering challenge, approach, and outcomes. Read the full document to see methodology and measurable results.
A detailed brief covering challenge, approach, and outcomes. Read the full document to see methodology and measurable results.
A repeatable six-step engagement tailored to the rhythms and constraints of this sector.
Define ideal customer profile by company size, application, geography. Build the target-account list before any campaign goes live.
Site audit, product schema, application-page architecture, multilingual SEO if exporting to DACH or US markets.
One flagship asset per quarter — credible, technical, gated for lead capture. Drives 12+ months of pipeline.
Sponsored content + precision-targeted Message Ads to ICP titles. Bypass gatekeepers, reach buyers directly.
6-month drip with technical content, ROI calculators, and case studies. Lead scoring routes warm leads to sales.
GA4 + CRM attribution. Monthly pipeline review showing source, stage, velocity, and conversion at each gate.
Free 30-minute call. I'll review your current marketing setup, identify the biggest gaps, and tell you what would move the needle in your sector — whether or not you decide to work with me.
Field-tested notes from recent projects. Fresh from the blog.
