Build industry authority, reach procurement teams and formulators, connect with distributors and importers, and be the credible name already in mind when a buyer is forced to change supplier. B2B chemical marketing where the expertise is the content — because nobody was ever persuaded by a photograph of a drum.
What is Social Media Marketing For Chemical Manufacturing?
It is strategy, content, advertising and measurement built for an industrial chemical business rather than a consumer brand. Chemical manufacturing marketing at this level addresses a specific technical and commercial audience: procurement and purchasing managers, formulators and application engineers, R&D leads, supply chain and commercial directors, distributors and importers — and, increasingly, the technical people you are trying to hire.
The defining fact about this category is that there is nothing to photograph. Your product is a clear liquid, a white powder, a drum or a tanker. Where a beverage or a consumer product has an obvious visual story, industrial chemical marketing has none — which is why so many chemical accounts post a few product images, watch nothing happen, and quietly stop.
What works instead is that the expertise becomes the content. How a chemistry solves a class of problem. What to weigh when selecting between options. Why a formulation behaves as it does. What a regulatory change means in practice. And here is the useful part: in this industry the content that builds authority is the same content that reaches buyers. There is no split to manage between what performs and what converts.
The real obstacle is not creativity, it is confidentiality. Customer names, formulations, pricing and supply relationships are usually off-limits, and most chemical marketing teams stall at exactly that point. The skill worth paying for is publishing at application and problem-class level — genuinely useful, and still able to clear legal review.
What a managed program includes
- Free chemical social media growth audit
- Expertise-led content, not product photography
- A workflow that clears legal review
- LinkedIn targeting by role and market
- Visibility built for re-sourcing moments
- Recruitment and employer branding, measured
- Distributor and importer development campaigns
- Claims and facility imagery handled responsibly
Why chemical manufacturers need social media marketing.
Not for awareness in the consumer sense. For credibility with a small technical audience, readiness for the moment a buyer has to change supplier, and the hiring problem most chemical plants are quietly losing.
Build industry authority
Technical credibility that separates a manufacturer from a trading company.
Be ready for re-sourcing
Visible when a buyer is suddenly forced to find an alternative supplier.
Reach procurement teams
Purchasing and supply chain managers who research before they contact.
Reach formulators & R&D
The technical specifiers who decide which chemistry gets designed in.
Develop distributors
Partners looking for lines to represent in their market.
Reach export markets
Importers and buyers in countries where you have no representation.
Hire technical staff
Chemists, process engineers, EHS specialists and skilled operators.
Demonstrate safety culture
Increasingly what customers, regulators and candidates all look for.
Support the sales team
Prospects who already recognise the company answer more often.
Executive visibility
Technical leadership positioned as a credible voice in the category.
Improve online reputation
Control what a buyer finds when they check you before a first call.
Measurable results
Enquiries, distributor conversations and hires traced to the work behind them.
Why most chemical social media stops after four months.
The pattern is consistent. A company launches a channel, posts product images and plant photos, sees nothing happen, runs out of things to say, and lets it go quiet. Both causes are structural rather than a failure of effort.
There is nothing to photograph
A clear liquid in a drum looks like every other clear liquid in a drum. A white powder is a white powder. Consumer and even most industrial categories have a visual story to tell; chemical manufacturing genuinely does not, and no amount of photography budget changes that.
So the content has to be the expertise instead — application knowledge, selection principles, formulation behaviour, process control, regulatory interpretation. The upside is significant: unlike almost every other sector, the content that builds authority here is the same content that reaches buyers. There is no tension between what performs and what converts.
Confidentiality is the real bottleneck
Customer names are confidential. Formulations are trade secrets. Pricing is commercially sensitive. Plant footage can reveal process detail. Supply relationships are not yours alone to disclose. Most chemical marketing teams are not short of ideas — they are short of ideas that survive legal review.
The way through is to move up a level. A specific customer problem becomes a problem class. A named application becomes a generic one. A formulation insight becomes a selection principle. Content written that way is still genuinely useful to a formulator, and it clears review — which is the whole skill in this category.
The commercial job is re-sourcing
Buyers do not switch chemical suppliers casually — qualification, sampling and plant trials make it expensive. They do switch when forced: a supply disruption, a discontinued product line, a regulatory change, a plant closure. Those moments arrive without warning, and the supplier who is already credible and visible gets the call. That is what chemical industry social media is really buying you.
Recruitment may return more than sales
An unpopular thing for an agency to say, but frequently true here. Chemical sales relationships are long and largely established, while hiring chemists, process engineers, EHS specialists and skilled operators is genuinely hard. Candidates research employers thoroughly, and a plant that looks well-run and worth joining converts that research. For many manufacturers this is the most measurable return social produces.
Safety language carries real risk
Casual product claims carry liability that a consumer post does not, handling and hazard guidance belongs in formal documentation rather than a caption, and facility imagery showing poor protective practice is a reputational problem that outlives the post. Content is written to be defensible — and regulatory interpretation stays with your EHS and regulatory functions, not with a marketer.
Why work with me on chemical social media.
The practical test for any agency here: can they produce content your technical team respects and your legal team approves. Most can manage one of the two.
Chemical industry understanding
Working knowledge of how chemical products are specified, sampled, qualified and bought — including why switching suppliers is expensive and what actually triggers it. That shapes what the content is for.
Industrial B2B advertising
Twenty-plus industrial manufacturing sectors built and audited, from steel and machinery through to aerospace, battery and resin. The patterns transfer; the specifics never do.
Content written for review
Drafted at application and problem-class level from the outset, so it goes to legal expecting approval rather than negotiation. This alone unblocks most stalled chemical content programs.
One senior specialist, end to end
Social media, paid advertising, content, SEO, B2B lead generation and analytics handled by one person, so strategy and execution are never split between people who never speak.
Transparent reporting
Monthly reporting on reach, engagement, leads, website traffic, cost per lead, conversion rate and campaign performance — with commercial enquiries and recruitment outcomes reported separately.
AI-powered strategy
AI used responsibly for audience research, content ideation, competitor analysis, trend identification and performance analysis — never as an unchecked writer of technical content, where a plausible error is a genuine liability.
Dedicated account manager
One point of contact for communication and strategy. No handover between the person who sold the plan and the person running it.
Data-driven marketing
Campaigns optimised on measurable performance rather than assumption, including the uncomfortable findings — such as discovering that recruitment is outperforming your lead generation.
Compliance-conscious marketing
Claims kept substantiated and general, safety information routed to formal documentation, facility imagery checked against your own standards, and platform advertising policies verified before spend. Regulatory advice stays with your own functions.
Our social media marketing services — under one strategy.
Start with the audit, or run several together as a managed program. Each exists to move a single number: qualified attention from the technical and commercial people who matter to your business.
Social Media Strategy For Chemical Manufacturing
A strategy built around your product range, served industries, target markets, distribution model, technical audience and competitors — including what can realistically be published given your confidentiality constraints. Benefits: a plan tied to commercial outcomes rather than a posting schedule. For: manufacturers whose channels have drifted without direction.
Social Media Management For Chemical Manufacturing
Day-to-day management: content planning, publishing, community management, engagement, reputation monitoring and performance tracking. Benefits: consistency without occupying technical staff who have other work. For: manufacturers with real expertise and nobody with time to publish it.
Social Media Content Creation For Chemical Manufacturing
Application and technical explainer content, selection guidance, process and facility content, safety culture content, regulatory commentary, leadership perspective and recruitment material — drafted from short interviews with your technical leads. Benefits: a content engine that does not depend on photography. For: teams who ran out of things to post.
Paid Social Media Advertising For Chemical Manufacturing
Targeted campaigns reaching procurement managers, formulators, R&D leads, distributors, importers and supply chain professionals by role, industry and country — checked against platform policies on chemical categories before spend. Benefits: reach specific job titles instead of waiting to be found. For: market entry and distributor development.
Social Media Analytics For Chemical Manufacturing
Tracking reach, engagement, website traffic, leads, cost per lead, conversion rates, audience growth and campaign return — with technical and buyer audiences separated from general traffic, and recruitment outcomes counted properly. Benefits: you learn which part of the audience matters. For: accounts nobody can currently justify.
Social Media Consulting For Chemical Manufacturing
Strategic direction for companies with an internal marketing team who need expert input rather than an outsourced function — audit, content architecture, legal-review workflow, targeting and training. Benefits: your team keeps control and improves. For: in-house teams blocked by review rather than by ideas.
Talk to a Consultant
Organic Social Media Marketing For Chemical Manufacturing
Sustainable authority through consistent technical content, community engagement, thought leadership, application storytelling, industry education and clear positioning. Benefits: credibility that compounds and does not stop when a budget does. For: manufacturers building a long-term reputation in a segment.
Social Media Branding For Chemical Manufacturing
A consistent identity across channels: visual identity, brand voice, messaging, positioning, company storytelling and content consistency — so a manufacturer reads as substantial rather than as a trading intermediary. Benefits: a buyer sees the same company wherever they look. For: companies whose channels each look different.
LinkedIn Marketing For Chemical Manufacturing
The decisive channel here: procurement and purchasing targeting, formulator and R&D audiences, distributor and importer development, industry professionals, partnerships, thought leadership and technical recruitment — all reachable by job title, company and country. Benefits: your entire audience, addressable directly. For: anyone serious about this.
Facebook Marketing For Chemical Manufacturing
Regional recruitment advertising, retargeting people who already visited your website, and reaching distributors and trade audiences in specific countries. Benefits: a cost-effective second contact and a genuinely strong local hiring channel. For: plants recruiting locally and companies entering new regions.
Twitter/X Marketing For Chemical Manufacturing
Industry visibility through news, company updates, product announcements, regulatory commentary, category conversation and business networking — where trade press and analysts actually are. Benefits: a seat in the industry conversation. For: executives and technical leaders building a category voice.
Technical Thought Leadership
Turning your chemists and application engineers into a publishing programme — interviews converted into explainers, selection guides and regulatory commentary, written accurately and cleared for publication. Benefits: authority that no competitor can copy. For: manufacturers whose expertise is their genuine differentiator.
Employer Branding & Technical Recruitment
Content and campaigns aimed at chemists, process engineers, EHS specialists and operators — facility, team, safety culture and technical work — targeted by role, qualification and location. Benefits: frequently the fastest measurable return social produces here. For: any plant with open technical roles.
Distributor & Importer Development
Campaigns built to recruit distribution partners, targeted by market and role, with content answering what a distributor assesses — product range, technical support, documentation quality, supply consistency and regulatory readiness for their market. Benefits: export growth without a trade fair budget. For: international expansion.
Safety Culture & Reputation Content
Content demonstrating how the plant is actually run — process control, environmental performance, certifications and safety practice — reviewed so that what is visible matches your own standards. Benefits: reassurance for customers, regulators, neighbours and candidates alike. For: manufacturers whose standards exceed their reputation.
How the work runs — discovery to reporting.
Ten stages, in order. Stage four matters more here than anywhere else, because agreeing what can be published is what determines whether the programme survives its first quarter.
- Discovery — Your product range and chemistries, served industries and applications, production and technical capability, certifications, markets and distribution model, commercial goals and open technical vacancies.
- Competitor research — What comparable manufacturers and larger players publish, which of it demonstrates genuine expertise rather than corporate filler, and where the credible gaps sit in your segment.
- Audience research — Identifying the real audience by role — procurement and purchasing, formulators and application engineers, R&D and technical leads, supply chain, distributors and importers, and the candidate profiles you need to hire.
- Confidentiality mapping — Agreeing with you and your legal or commercial function what can be published and at what level of abstraction — application versus customer, problem class versus instance. This unblocks everything downstream.
- Strategy planning — Platform priorities, content pillars, the balance between commercial and recruitment objectives, targeting approach, and what success will actually be measured on.
- Technical content extraction — Short structured interviews with your chemists and application engineers, each typically yielding several weeks of publishable material without adding to their workload.
- Creative production & review — Drafting, graphics, video and facility content, produced to be accurate and to clear legal review first time rather than after three rounds of amendment.
- Campaign launch — Organic publishing and paid campaigns live together, with targeting checked against buyer and candidate profiles, and advertising checked against platform policy for your categories.
- Optimization & analytics — Continuous improvement on what reaches technical and commercial audiences, tracking enquiries, distributor conversations, documentation requests, buyer-audience traffic and recruitment outcomes.
- Monthly reporting — A transparent report on performance, leads and hires, what changed and what it achieved, with recommendations for the next month and an honest read on what is not working.
Benefits of chemical social media marketing.
More B2B leads
Enquiries from procurement, technical and commercial buyers.
More distributor inquiries
Partners looking for lines to represent in their market.
Higher industry visibility
Presence in the segments and applications you actually serve.
Stronger brand authority
Recognised technical expertise rather than a name on a supplier list.
Better online reputation
Control what a buyer or candidate finds before the first conversation.
Increased website traffic
Qualified visits from technical audiences rather than passing volume.
More qualified inquiries
Enquiries that arrive already understanding what you make.
Improved buyer engagement
Prospects who recognise the company answer calls more often.
Greater international visibility
Importers and buyers in markets with no local representation.
Better lead quality
Fewer enquiries, more of them worth technical sales time.
Improved customer trust
Visible process control, certifications and safety culture.
Higher marketing ROI
Effort concentrated on audiences with genuine influence or authority.
Segments we work across — chemical and industrial.
A specialty formulator selling technical performance and a bulk industrial producer selling consistency and supply security need very different content. The strategy adapts to your segment, product range and route to market.
Specialty chemical manufacturers
Performance chemistries sold on technical differentiation and support.
Industrial chemical manufacturers
Volume producers competing on consistency, capacity and supply security.
Fine chemical manufacturers
High-purity and intermediate producers serving demanding customers.
Petrochemical companies
Upstream and derivative producers with large industrial customer bases.
Chemical processing companies
Toll processors and contract manufacturers selling capability and capacity.
Pharmaceutical chemical suppliers
Intermediates and excipients into a heavily documented supply chain.
Agricultural chemical manufacturers
Crop and agri chemistries with strong regulatory and seasonal dimensions.
Coating chemical manufacturers
Resins, additives and coating chemistries sold to formulators.
Adhesive chemical manufacturers
Adhesive and sealant chemistries across industrial applications.
Textile chemical manufacturers
Processing and finishing chemistries for textile production.
Water treatment chemical manufacturers
Municipal and industrial treatment chemistries and programmes.
Cleaning chemical manufacturers
Industrial, institutional and specialist cleaning formulations.
Construction chemical manufacturers
Admixtures, sealants and construction chemistries sold through specification.
Laboratory chemical suppliers
Reagents and laboratory products for research and quality functions.
Chemical exporters
Manufacturers building international distribution and importer relationships.
Chemical distributors
Distributors and traders building supplier and customer relationships.
Why social media matters for chemical manufacturers.
Not because of reach. Because of what a small number of technical buyers, distributors and candidates do before they ever contact you.
Buyer behaviour
Technical and procurement buyers research suppliers thoroughly before making contact, and they judge on substance rather than presentation. What they find determines whether a first conversation happens at all.
Credibility over awareness
Nobody needs to be told chemicals exist. What a buyer needs is confidence that you understand their application, run a controlled process and will still be supplying in three years.
Re-sourcing moments
Supply disruptions, discontinued lines, regulatory changes and plant closures force buyers to find alternatives quickly. You cannot predict when, only whether you are visible and credible when it happens.
Distributor relationships
Distributors actively look for lines to add. Being visible, technically credible and easy to assess makes you a candidate; being absent means the search lands on somebody else entirely.
The hiring problem
Technical staff research employers as carefully as buyers research suppliers. A plant that looks well-run, safe and technically interesting competes for people it would otherwise never reach.
Executive & technical branding
In a relationship-driven industry, a recognised technical voice opens conversations that a company page cannot. Buyers respond to people considerably more readily than to logos.
Without professional social media marketing vs with it.
The difference here is rarely budget or effort. It is whether anyone solved the two structural problems: nothing obvious to photograph, and nothing obvious that clears legal.
| Without professional management | With professional management |
|---|---|
| Product photos of drums and tanks, then silence | Application and technical content that never runs out of material |
| Content stuck in legal review or abandoned there | Written at problem-class level to clear review first time |
| Generic corporate messaging any chemical company could publish | Positioning built on your specific applications and capability |
| Low-quality enquiries, mostly irrelevant or out of scope | Targeted enquiries from procurement, formulators and distributors |
| Invisible when a buyer suddenly has to re-source | Already credible and top of mind when that moment arrives |
| Recruitment handled entirely through agencies and job boards | An employer brand that reaches technical candidates directly |
| Difficult to measure beyond followers and impressions | Transparent analytics on enquiries, cost per lead and hires |
| Ad-hoc posting whenever someone in the office remembers | A planned programme fed by structured technical interviews |
| Claims and facility imagery published without review | Content checked against your own standards and platform policy |
| Limited international visibility outside existing markets | Targeting by country, language and role for export development |
The three things I hear at almost every audit.
Not endorsements. These are the problems chemical manufacturers describe when they first show me their channels, in roughly the words they use.
"We posted photos of drums and the plant for four months and then ran out. There is genuinely nothing left to photograph."
Nothing to look at
The product has no visual story. The expertise does, and it never runs out.
"Everything interesting we could say involves a customer, a formulation or a price. Legal blocks all three, so we say nothing."
Blocked by review
Move up a level. Problem class instead of instance, application instead of customer. Useful and approvable.
"Honestly our customers have bought from us for twenty years. What we cannot do is find a process engineer."
The real gap is hiring
Worth saying plainly: for a good number of chemical manufacturers, recruitment is where social earns its keep.
Composite of what chemical manufacturers describe at audit, not quotes from named clients. Verified client references are provided on request during your consultation.
Questions chemical manufacturers ask most.
What is Social Media Marketing For Chemical Manufacturing?
It is social media strategy, content, advertising and measurement built for a chemical manufacturer rather than a consumer brand. The audience is technical and commercial: procurement and purchasing managers, formulators and application engineers, R&D leads, supply chain managers, distributors and importers, and commercial directors. Because chemical products have almost no visual story, the content is expertise — application knowledge, problem-solving and technical explanation — rather than product photography.
Why do chemical manufacturers need social media marketing?
For three reasons that have little to do with brand awareness. Buyers research suppliers before contacting them and judge credibility on technical substance. Buyers who are forced to re-source — because of a supply disruption, a discontinued product or a regulatory change — need to find a credible alternative quickly, and that moment arrives without warning. And most chemical manufacturers struggle to hire technical staff, where a visible employer brand does measurable work.
What should a chemical manufacturer actually post about?
Applications rather than products. How a chemistry solves a class of problem, what to consider when selecting between options, why a formulation behaves a certain way, what a regulatory change means in practice, how a process is controlled. Facility and team content works well too. Product photographs of drums and powders do very little, which is why so many chemical accounts stall after a few months.
How do we publish content when everything is confidential?
By moving up a level. Customer names, formulations, pricing and supply relationships are usually off-limits, but the underlying knowledge rarely is. A specific customer problem becomes a problem class. A named application becomes a generic one. A formulation insight becomes a selection principle. Done properly this clears legal review while still being genuinely useful, which is the entire trick in this industry.
Which social media platform is best for chemical manufacturers?
LinkedIn, decisively, and it is not close. Your buyers, technical specifiers, distributors and prospective employees are all there and all reachable by role, company and country. X has value for industry commentary and trade press visibility. Facebook works mainly for regional recruitment and retargeting. Instagram has limited use unless you have genuinely compelling facility or team content.
Is LinkedIn useful for chemical manufacturing companies?
It is the single most useful channel available to you. It reaches procurement managers, formulators, R&D leads, distributors and importers by job title rather than by chance, it supports executive and technical thought leadership credibly, and it doubles as your most effective recruitment channel for chemists, process engineers and EHS staff. For most chemical manufacturers it deserves the majority of the effort.
Can social media generate B2B leads for chemical companies?
Yes, but with realistic expectations about mechanism. Chemical buyers do not switch suppliers because of a post — qualification, sampling and plant trials make switching expensive. What social does is make you the credible alternative already in mind when a buyer is forced to re-source. Those moments are unpredictable but frequent across a market, and the supplier who is visible and trusted gets the call.
Can social media help chemical manufacturers find distributors?
Yes, and distributor development is one of the clearer commercial uses. Distributors and importers actively look for lines to represent, and they assess a manufacturer on product range, technical support, documentation quality, consistency of supply and regulatory readiness for their market. Content and targeted campaigns that address those points reach them directly, particularly in export markets where you have no presence.
How much does social media marketing for chemical manufacturing cost?
It depends on platform count, how much content is produced monthly, whether technical writing support is included, whether paid campaigns run and how many markets you target. Chemical content usually needs more subject-matter input than other sectors, since it has to be technically correct and clear legal review. Everything starts with a free social media audit and a fixed scope, with the quote following the audit.
How long does it take to see results?
Recruitment results can appear within weeks. Distributor and export enquiries typically build over a few months of consistent technical content plus targeted campaigns. Direct product lead generation is the slowest, because it depends on re-sourcing moments that you cannot schedule. A fair assessment takes at least six months, and the three outcomes should be judged separately rather than averaged.
Should chemical manufacturers invest in paid social media advertising?
Usually yes, because organic reach to a narrow technical audience is unreliable. Paid campaigns put content in front of specific job titles, industries and countries rather than waiting to be found. One caution specific to this sector: platform advertising policies restrict certain chemical categories and claims, so campaigns need checking against those policies before budget is committed.
Can social media help with recruitment as well as sales?
Yes, and for many chemical manufacturers this is where social returns the most measurable value. Hiring chemists, process engineers, EHS specialists and skilled operators is genuinely difficult, and candidates research employers thoroughly. Facility content, team stories, safety culture and technical work make a plant look like somewhere worth joining. It is not the answer most agencies give, but it is frequently the honest one.
How do you handle safety and regulatory considerations in content?
Carefully, and within limits. Product claims are kept substantiated and general rather than specific to a use case the reader has not described. Handling, hazard and safety information is directed to formal documentation rather than summarised in a post. Facility imagery is checked so that visible practice matches your own standards. Regulatory interpretation stays with your EHS and regulatory functions — a marketer should not be answering those questions.
Is Facebook marketing useful for chemical manufacturers?
In a limited but real way. It works for regional recruitment advertising, for retargeting people who have already visited your website, and for reaching distributors and trade audiences in specific countries. As an organic community channel for an industrial chemical business it delivers very little, so it should not absorb much of the effort.
What role does Twitter/X play for chemical companies?
Industry visibility rather than lead generation. Trade press, industry analysts, regulatory news and category commentary happen there, and a company or executive that participates credibly becomes part of the conversation. It suits announcements, regulatory commentary and technical perspective. Treat it as a credibility channel and judge it accordingly rather than on enquiry volume.
Can social media help chemical manufacturers reach international buyers?
Yes, and it is one of the more cost-effective export routes available. Importers and distributors research suppliers online well before making contact, and country and language targeting puts your capability in front of them directly. Content should address what an importer actually checks: product range, documentation and regulatory readiness for their market, packaging and supply consistency, and technical support.
How do you measure social media ROI for a chemical manufacturer?
By tracking what carries commercial meaning: qualified enquiries, distributor and importer conversations, sample and technical documentation requests, website sessions from buyer audiences, cost per qualified lead, and — measured honestly — recruitment applications and hires. Reach and engagement are diagnostics. In this sector a modest audience made of the right technical people is worth far more than a large general one.
Do you manage social media accounts for chemical manufacturers?
Yes. Management covers content planning, publishing, community management and replies, reputation monitoring and performance tracking, with a monthly report. It can run alongside content production and paid campaigns, or as a standalone service where your technical team supplies the raw material and we handle everything else.
Can you create technical content if we supply the expertise?
Yes, and this is usually the right arrangement. Your chemists and application engineers hold the knowledge; the bottleneck is turning it into something publishable and getting it through review. A short interview with a technical lead typically yields several weeks of content, written to be accurate, useful and clearable by legal.
Can I get a free social media audit?
Yes. The audit reviews your existing profiles and content, assesses how much of your audience is genuinely commercial or technical, compares you against others in your segment, and identifies platform, content, recruitment and advertising opportunities. No obligation, and if social media is not the right investment for your business right now, I will say so plainly.
Related services
- Social Media Marketing Services — The core social service across industries, channels and markets.
- Google Ads Management — Paid search for chemical manufacturing — capturing buyers already searching by product and specification.
- Google Ads for vinyl ester resin — A worked example of specialty chemical paid search, built around chemical service data.
- SEO for Manufacturers — Technical and content SEO so buyers researching suppliers find you organically.
- B2B Lead Generation — How industrial and manufacturing lead generation is approached across sectors.
- Email marketing — Staying credible with a technical buyer through the years between purchasing decisions.
- Talk to a marketing specialist — A direct conversation about your segment, markets and current channels.
Talk to me about Social Media Marketing For Chemical Manufacturing
If you would like help applying this to your business, get in touch for a free consultation or see my social media marketing page for how I work.
