Selected work

Work that shows the thinking.

Each case shows the problem, the approach and the results with their measurement period. Figures come from the roles they were achieved in, and where client names are withheld it says so.

01 Specialty chemicals and composites, B2B

Getting a specialty resins manufacturer found by the engineers who buy

Crest Speciality Resins (in-house role) · Nov 2022 – present

Organic traffic, year on year
+20%
Industry-specific commercial keywords ranked
50+
Meta Ads campaign impressions managed
100K+
Read the case study
02 Agency portfolio: B2B and e-commerce

Six client accounts, one year, more leads for each

OCDS Agency (agency role, client names withheld) · Sep 2021 – Aug 2022

Leads across the client portfolio
+35%
Google Ads cost per click
−18%
Click-through rate
+22%
Read the case study
03 Home and lifestyle e-commerce, US and India

Selling rugs in the US and India for less per customer

Mat The Basics (in-house role) · Jul 2019 – Oct 2021

Customer acquisition cost
−25%
Keywords ranked across US and Indian search
150+
Affiliate revenue
+35%
Read the case study

Results were achieved in in-house and agency roles held by the founder before and alongside the studio. References are available on request.

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