Meta Ads & Performance
Facebook and Instagram campaigns planned around the right audiences, tested creative and conversion tracking you can trust, so budget follows results rather than reach.
The problem
Meta can spend any budget quickly. Without clean conversion tracking, the platform optimises for whatever is easiest to find, which is often cheap clicks from people who never buy.
Most underperforming accounts share the same causes: too many small campaigns splitting the learning, one or two creatives running for months, and reports that show impressions and engagement instead of cost per enquiry or return on ad spend.
The work starts with measurement and structure, then turns creative into a steady testing process.
What is included
Scope is agreed per project. These are the parts most engagements include.
Meta Pixel and Conversions API, event mapping and checks against GA4 and your CRM.
Prospecting, lookalike and retargeting audiences built around your real customers.
Fewer, better-funded campaigns so the algorithm can learn, with clear budget rules.
A testing plan for hooks, formats and offers, with briefs for new creative each cycle.
Where appropriate: sequences for site visitors, engaged users and past customers.
Cost per result, conversion rate and lead quality, reviewed against what sales sees.
Process
The same cycle as every engagement: discover, plan, build, measure, improve. The full process
Account, pixel, events and past results reviewed. Wasted spend identified.
Goals, audiences, budget split and a first creative testing plan agreed.
Tracking fixed first, then campaigns built and launched in your account.
Creative and audience tests on a fixed rhythm, with clear stop rules.
Budget moved to what produces qualified results; the rest is fixed or paused.
Deliverables, tools, measurement
Related work
Crest Speciality Resins (in-house role) · Nov 2022 – present
OCDS Agency (agency role, client names withheld) · Sep 2021 – Aug 2022
Mat The Basics (in-house role) · Jul 2019 – Oct 2021
Sometimes. It works well for retargeting, event and content promotion, and for B2B products with a broad buyer base. For narrow technical audiences, Google Ads and LinkedIn are often better first channels. You get an honest view before any budget is spent.
Enough for the campaign to collect meaningful conversion data each week. The right figure depends on your cost per result and market; it is estimated during the audit rather than quoted blindly.
Creative direction and briefs are included. Production can be done with your team, your designers or ours, depending on scope.
You do. Campaigns run in your Business Manager, and access is shared with the studio.
No. Costs depend on market, offer, creative and competition. What is guaranteed is clean tracking, a disciplined testing process and honest reporting.
Tell us about your business and the challenge. You get an honest reply within two working days.