Process
How growth actually works.
Five stages, repeated. Every engagement follows the same cycle, so you always know what is happening, why, and what comes next.
- 01
Discover
We learn how the business makes money before touching any channel.
- 02
Strategize
We decide where effort and budget go first, and how success is measured.
- 03
Execute
We build and launch, starting with tracking.
- 04
Measure
We report what happened, in plain language.
- 05
Improve
We act on the evidence, then repeat the cycle.
-
Discover
We learn how the business makes money before touching any channel.
A first call, then a structured review of what exists: website, analytics, ad accounts, CRM, content and competitors.
- Business model, margins and sales cycle
- Who the buyers are and how they search
- Audit of analytics, tracking and ad accounts
- Competitor and search landscape review
Output: a short findings document with the biggest constraints and opportunities.
-
Strategize
We decide where effort and budget go first, and how success is measured.
Priorities are set by likely impact and effort, not by which channel is fashionable.
- Goals and the KPIs that represent them
- Channel mix and budget split
- Messaging and positioning per audience
- A 90-day plan with owners and dates
Output: a written plan you approve before work starts.
-
Execute
We build and launch, starting with tracking.
Measurement is set up first so every later decision has data behind it.
- GA4, Google Tag Manager and conversion tracking
- Campaign builds, page fixes and content
- Automation of repetitive workflows where it saves time
- Weekly progress notes
Output: live campaigns, pages and systems in accounts you own.
-
Measure
We report what happened, in plain language.
Reports follow the agreed KPIs and explain the reasons behind the numbers, good or bad.
- Monthly report against the agreed KPIs
- Lead quality reviewed with sales
- What worked, what did not and why
- Dashboards you can open at any time
Output: a monthly report and a review call.
-
Improve
We act on the evidence, then repeat the cycle.
Budget moves to what works. What does not work is fixed or stopped, and the next quarter is planned on real results.
- Tests on pages, ads and offers
- Budget reallocation between channels
- Content and keyword expansion
- Quarterly strategy review
Output: an updated plan for the next cycle.
FAQ
Working together.
Paid campaigns produce data within days and usually need a few weeks of optimisation. SEO and content usually need several months to show their full effect. You get an honest estimate for your situation during the strategy step; nobody can guarantee rankings or revenue.
Yes. Ad accounts, analytics, tag manager containers and content are created in your name or shared with you from day one.
Usually a short weekly update in writing and a monthly review call. The rhythm is agreed at the start and can change with the project.
Yes. Roles are agreed in the strategy step so nobody duplicates work, and access is shared through your own accounts.