Business goals come first
Channels, tools and content are chosen after the commercial goal is clear: who buys, what they need to believe, and what a qualified enquiry is worth.
About the studio
We think strategically. We build practically.
Black Monk Studio is an independent digital growth studio. It combines search, performance marketing and practical AI automation, and it is led by the person who does the work.
The founder
Seven years of hands-on growth work.
Saddam Adil has spent more than seven years in digital marketing across SEO, paid media, analytics and content, in-house and at an agency. He currently leads digital strategy for global B2B chemical and industrial brands as Senior Digital Marketing Executive at Crest Speciality Resins.
Black Monk Studio is where that experience is offered to other businesses. Because the studio also builds, a plan can go from strategy to tracking to automation without changing hands.
Experience
Where the experience comes from.
Each role has a case study with the problem, the approach and the results recorded for that period. Download the CV
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Nov 2022 – presentAhmedabad, India
Senior Digital Marketing Executive, Crest Speciality Resins
Digital strategy for global B2B industrial websites in chemicals and composites: technical SEO, multilingual search, technical content with R&D and Meta Ads.
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Sep 2021 – Aug 2022Mumbai, India
Digital Marketing Executive, OCDS Agency
Six client accounts at once across B2B and e-commerce: Google Ads optimisation and full technical SEO audits.
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Jul 2019 – Oct 2021Bhadohi, India
Digital Marketing Executive, Mat The Basics (M A Trading Inc)
SEO and PPC for US and Indian markets in home and lifestyle e-commerce, plus affiliate partner activation.
What we believe
Four rules we work by.
They decide what gets recommended, what gets measured and what gets said in a report.
Evidence over opinion
Tracking is set up before campaigns launch, and decisions are made on what the numbers show, including when they show something unwelcome.
Automation where it helps
Repetitive work such as research, reporting and drafting is automated. Strategy, claims and approvals stay with people.
Plain language
Reports and recommendations say what changed, why, and what happens next, without jargon that hides weak results.
Background
Education and languages.
Education
- BSc (Hons) Physics, Aligarh Muslim University (2015)
- Diploma in Digital Marketing
- Diploma in Data Science (in progress)
Certifications
- IAB Digital Marketing & Media Foundations
- LinkedIn Advertising Fundamentals
- Advanced Diploma in Computer Application
Languages
- Hindi, native
- English and Urdu, professional
- German, A1 (A2 in progress)
- Arabic, basic