SEO & Organic Growth
Spanish keyword research and technical SEO, with the most work where demand is strongest, for example tourism and hospitality.
Digital marketing · Spain
Digital marketing services in Spain, in Spanish, with regional languages where buyers use them
Spain is a large, mobile-first market with strong regions and co-official languages. I plan SEO, Google Ads and content in Spanish, adding Catalan or other regional languages where your buyers expect them.
Spain- Language
- Spanish, plus Catalan, Basque and Galician regionally
- Main search engine
- Google (google.es)
- Time zone
- CET/CEST (UTC+1/+2), 3.5 to 4.5 hours behind India
- Currency
- Euro (EUR)
§ 01 · The market
How buyers in Spain search and decide
Madrid, Barcelona, Valencia, Seville and Bilbao have different industries and buyers. Spanish written for Latin America also reads differently from Spanish written for Spain.
Spanish from Spain
Vocabulary and tone differ from Latin American Spanish. Keyword research and copy are written for Spain, with Catalan, Basque or Galician added where they help.
Messaging and mobile
Many buyers research on phones and are comfortable contacting businesses through WhatsApp. Mobile pages with quick contact options often work well.
Regional markets
Regions differ in industry and competition. Campaigns and local pages can be split by region where results differ.
§ 02 · Services
My services for Spain
Every service is planned for this market: its language, its buyers and its rules. Open a service to see how I run it here, or the full method on its main page.
Google Ads & PPC
Search campaigns in Spanish with Consent Mode v2, focused on buyers ready to enquire.
Meta Ads & Performance
Facebook and Instagram campaigns in Spanish, planned around how people in Spain discover brands.
AI Automation & AI Agents
AI-assisted research, reporting and lead handling, with a person reviewing every step.
Content Marketing
Guides and articles in Spanish that answer the questions your buyers ask, for sectors such as agri-food and food brands.
Social Media Marketing
A social plan for the platforms people in Spain actually use, not every platform at once.
Conversion Rate Optimisation
Landing pages with local trust signals and a short form or chat option for Spain.
B2B & Industrial Marketing
B2B search and technical content for sectors such as real estate and SaaS and tech firms.
Email Marketing & CRM
Opt-in email and CRM journeys in Spanish that follow up enquiries from Spain.
E-commerce Marketing
Store SEO, shopping campaigns and product feeds for shoppers in Spain.
Video Marketing
YouTube and short-form video plans, with subtitles in Spanish.
Growth & Analytics
GA4, dashboards and funnel analysis that show what works in Spain.
First steps
Where I would start in Spain
The first three things I would do for most businesses entering or growing in Spain, before spending more on ads.
01
Spanish for Spain
Adapt key pages to Spanish from Spain, and decide whether Catalan or another regional language adds trust.
02
Mobile and WhatsApp
Add WhatsApp and call options to landing pages and track them as conversions.
03
Regional campaigns
Start Google Ads in the regions where your buyers are, then expand on evidence.
§ 03 · Rules and timing
Privacy and consent: what changes in Spain
Spain applies the EU General Data Protection Regulation (GDPR) and EU rules on cookies and electronic marketing. General information only, not legal advice.
GDPR in Spain
Spain's data-protection agency (AEPD) supervises it and publishes guidance on cookies and consent.
Consent before tracking
Analytics and ad tags wait for consent; Consent Mode v2 keeps modelled data for Google Ads and GA4.
Email marketing
Marketing email to Spain contacts is built on opt-ins from your own site.
§ 04 · Working together
How we work together from India to Spain
I work remotely with clients in Europe, the UAE and India. This is what a working week with a client in Spain looks like.
01
Time overlap
Spain is 3.5 to 4.5 hours behind India, so your working morning overlaps with my day.
02
Language
Copy in Spanish is written or checked by a native speaker.
03
Reporting and terms
Monthly plain-English report, written scope and monthly terms, invoiced in euros.
§ 05 · Sectors
Sectors I know that fit this market
These are sectors I have marketed for in my own roles and client work. If yours is not listed, tell me about it: the method carries over, the research is new for each sector.
§ 06 · Questions
Digital marketing in Spain: FAQ
Do I need Catalan content for Barcelona?
Not always. Spanish works for most searches in Catalonia, but Catalan pages can build trust with local buyers and public-sector audiences. I check demand before recommending it.
Can I use Latin American Spanish content in Spain?
It is better to adapt it. Spanish buyers notice vocabulary and tone written for Latin America. I plan content for Spain, written or checked by a native speaker.
Do WhatsApp contacts work for businesses in Spain?
Often, especially for consumer and local services. I add WhatsApp or call options to landing pages and track them as conversions.
Do you work with companies in Spain from India?
Yes, remotely. Spain is 3.5 to 4.5 hours behind India, so there is a good overlap for calls and reviews, and work continues while you are offline.
How does the GDPR affect marketing in Spain?
It shapes tracking, forms and email. Non-essential cookies need consent, forms should collect only what you need, and marketing email generally needs opt-in. I set up consent with Consent Mode v2 and document every tool; legal sign-off stays with your adviser.
More markets
Other guides in Europe
Ready to begin?
Let's plan your growth in Spain.
Free 30-minute call. Tell me what you sell and to whom, and I will tell you which channel I would start with in Spain, and why.