SEO & Organic Growth
Arabic and French keyword research and technical SEO, with the most work where demand is strongest, for example IT and outsourcing.
Digital marketing · Tunisia
Digital marketing services in Tunisia, in Arabic and French, for an export-minded market
Tunisia is compact, well connected to Europe and comfortable in French and Arabic. I plan campaigns in both languages for local buyers, and for European clients of Tunisian exporters and IT firms.
Tunisia- Language
- Arabic; French widely used
- Main search engine
- Google (google.tn)
- Time zone
- UTC+1, no daylight saving, 4.5 hours behind India
- Currency
- Tunisian dinar (TND)
§ 01 · The market
How buyers in Tunisia search and decide
Tunis, Sfax and Sousse are the main business centres. IT outsourcing, textiles, olive oil, automotive components and tourism are important sectors.
Arabic and French
French is widely used in business and on websites, while Tunisian Arabic connects with many consumers on social media.
IT and outsourcing
Many Tunisian IT firms serve European clients, especially in French-speaking markets.
Exports to Europe
Textiles, olive oil and components sell to European buyers who search in their own languages.
§ 02 · Services
My services for Tunisia
Every service is planned for this market: its language, its buyers and its rules. Open a service to see how I run it here, or the full method on its main page.
Google Ads & PPC
Search campaigns in Arabic and French, tracked to calls and chats, focused on buyers ready to enquire.
Meta Ads & Performance
Facebook and Instagram campaigns in Arabic and French, planned around how people in Tunisia discover brands.
AI Automation & AI Agents
AI-assisted research, reporting and lead handling, with a person reviewing every step.
Content Marketing
Guides and articles in Arabic and French that answer the questions your buyers ask, for sectors such as textiles and apparel.
Social Media Marketing
A social plan for the platforms people in Tunisia actually use, not every platform at once.
Conversion Rate Optimisation
Landing pages with local trust signals and a short form or chat option for Tunisia.
B2B & Industrial Marketing
B2B search and technical content for sectors such as automotive components and healthcare.
Email Marketing & CRM
Opt-in email and CRM journeys in Arabic and French that follow up enquiries from Tunisia.
E-commerce Marketing
Store SEO, shopping campaigns and product feeds for shoppers in Tunisia.
Video Marketing
YouTube and short-form video plans, with subtitles in Arabic and French.
Growth & Analytics
GA4, dashboards and funnel analysis that show what works in Tunisia.
First steps
Where I would start in Tunisia
The first three things I would do for most businesses entering or growing in Tunisia, before spending more on ads.
01
French and Arabic
Use French for B2B and many websites, and Arabic for social content.
02
European clients
For IT and exporters, target French-speaking European markets first.
03
Ramadan schedule
Plan campaign timing for Ramadan and Eid in advance.
§ 03 · Rules and timing
Data, consent and timing: what changes in Tunisia
Data rules, the working week and the local calendar all shape marketing in Tunisia. General information only, not legal advice.
Personal data rules
Tunisia's Organic Law of 2004 on the protection of personal data, supervised by its national authority (INPDP), sets the rules. I keep forms and tracking documented; confirm details with a qualified adviser.
Ramadan and the local calendar
Ramadan, Eid and national days in Tunisia shift browsing and buying, so schedules, messages and budgets follow them.
Working week
Most offices work Monday to Friday.
§ 04 · Working together
How we work together from India to Tunisia
I work remotely with clients in Europe, the UAE and India. This is what a working week with a client in Tunisia looks like.
01
Time overlap
Tunisia is 4.5 hours behind India, so your working morning overlaps with my day.
02
Language
Copy in Arabic and French is written or checked by a native speaker.
03
Reporting and terms
Monthly plain-English report, written scope and monthly terms.
§ 05 · Sectors
Sectors I know that fit this market
These are sectors I have marketed for in my own roles and client work. If yours is not listed, tell me about it: the method carries over, the research is new for each sector.
§ 06 · Questions
Digital marketing in Tunisia: FAQ
Should I use French or Arabic in Tunisia?
Often both. French suits B2B and many websites; Arabic and Tunisian dialect work well on social media.
Can you help Tunisian IT firms win European clients?
Yes. I plan French and English SEO, content and LinkedIn programmes for target countries.
Do you plan around Ramadan in Tunisia?
Yes. Timing, messages and budgets change for Ramadan and Eid, when browsing and buying patterns shift.
Do you work with companies in Tunisia from India?
Yes, remotely. Tunisia is 4.5 hours behind India, so there is a good overlap for calls and reviews, and work continues while you are offline.
Which data rules apply to marketing in Tunisia?
Tunisia's Organic Law of 2004 on the protection of personal data, supervised by its national authority (INPDP), sets the rules. I keep forms and tracking documented; confirm details with a qualified adviser.
Ready to begin?
Let's plan your growth in Tunisia.
Free 30-minute call. Tell me what you sell and to whom, and I will tell you which channel I would start with in Tunisia, and why.