Google Ads in Romania: intent-led search campaigns that track real enquiries
Google Ads in Romania means search campaigns written in Romanian and, for some firms, English, aimed at people who are ready to call, book or buy. I build these campaigns for businesses that want paid search tied to real enquiries, not just clicks.
Romania- Language
- Romanian
- Main search engine
- Google (google.ro)
- Time zone
- EET/EEST (UTC+2/+3), 2.5 to 3.5 hours behind India
- Currency
- Romanian leu (RON)
How Google Ads works for businesses in Romania
Google is the main search engine in Romania, so Google Ads is the natural place to reach buyers who are actively searching. A campaign here starts with research on the words people really type. Romanian is the main language for most consumer and local searches. Many software and outsourcing firms in Bucharest and Cluj-Napoca also market in English, so I check both languages before choosing keywords.
I set up each campaign around search intent. Searches that show a need for a service get their own ad groups and landing pages. Broad research terms get lower bids or are left out. Every campaign has conversion tracking that counts calls, form fills, quote requests or purchases. Budget is then moved toward the terms and locations that bring enquiries you can actually serve.
What makes Google Ads in Romania different
Diacritics in search terms
Romanian uses ă, â, î, ș and ț. Many people search without them, so a term like servicii may appear as servicii with or without accents in other places. I cover both forms in keyword lists, ad copy and key landing pages so you do not lose searches to spelling.
Cities shape the campaign
Bucharest, Cluj-Napoca, Timișoara and Iași each have their own business mix. Bucharest and Cluj-Napoca host many IT and service firms. Automotive and industrial suppliers are spread across the country. I set location targeting by city or region, and I write different ad groups for each area when buyers differ.
Mobile pages and delivery terms
Online shopping and mobile research have grown fast in Romania. Most paid clicks come from phones. I check that landing pages load quickly on mobile. I also make delivery times, service areas and payment terms easy to find, because buyers often leave when these are unclear.
Consent before tracking
Romania applies the EU General Data Protection Regulation and EU rules on cookies. Analytics and ad tags should wait for consent. I set up Consent Mode v2 so Google Ads and GA4 can use modelled data where consent is not given. This is general information, not legal advice. Please check your consent setup with a qualified adviser.
How I run Google Ads for Romania
Research and language check
I review your offer, your buyers and the search terms they use in Romanian, with and without diacritics. I also check English searches if your buyers are firms that market abroad. The output is a keyword plan grouped by intent.
Campaign structure
I build campaigns around services, products or locations. Each ad group has tight keyword themes and ad copy that matches the search. Negative keywords block irrelevant traffic from day one.
Conversion tracking and consent
I set up conversion tracking for the actions that matter, such as calls, forms or purchases. Tags wait for consent, and Consent Mode v2 covers gaps. I test each conversion before the budget scales.
Landing pages for mobile
I review the pages that receive paid clicks. I check speed on phones, clear headings in Romanian, and visible delivery or service terms. Small fixes here often matter more than extra keywords.
Budget and reporting
Budget moves toward the terms, cities and devices that bring qualified enquiries. You receive a simple monthly report with spend, enquiries and notes on what I changed and why.
First checks for Romania
- Keywords cover Romanian searches with and without diacritics.
- Campaigns are split by intent, service and city where needed.
- Conversion tracking counts real enquiries, not only clicks.
- Consent Mode v2 is set up before tags fire.
- Landing pages load fast on mobile phones.
- Delivery, service area and price terms are clear on landing pages.
- Negative keywords are reviewed each week.
- Monthly report shows enquiries and the reasons for changes.
Which Romanian sectors suit Google Ads
Google Ads suits businesses where buyers search before they buy. IT services and software firms in Bucharest and Cluj-Napoca often need searches in both Romanian and English. Automotive and industrial suppliers can target specific regions where their customers operate. E-commerce brands benefit from shopping and search campaigns tied to product lines and clear delivery terms. Agriculture and food producers can reach local buyers and distributors. Logistics and professional services firms can focus on high-intent searches for quotes and consultations. In each case, I shape the campaign around the decision the buyer makes.
Google Ads in Romania: FAQ
Should I run Google Ads in Romanian or English?
Do I need to cover words with and without diacritics?
Which Romanian city should I target first?
How do you handle GDPR and cookies in Google Ads?
How do you measure whether Google Ads is working?
Can you manage Google Ads for a business in Romania from India?
Let's talk about Google Ads in Romania.
If you want to know whether Google Ads can bring enquiries in Romania, I offer a free call to review your offer and current setup. Get in touch and we can talk through your city, language and budget options.