Today's car buyer visits a dealership 1-2 times before purchase, down from 5+ a decade ago. Most research happens online. Marketing wins by being where they research — search, YouTube, comparison sites — with content that answers their actual questions.
Automotive buyers research extensively, narrow to 2-3 models, then visit dealerships to confirm and negotiate. Your marketing job is to be the researched and shortlisted brand — through SEO, YouTube content, comparison content, and test-drive lead generation. Showroom traffic is downstream of digital authority.
Buyers spend 10-12 hours online researching before any showroom visit. Marketing must dominate the research phase or lose the sale.
National brand + local dealerships need consistent + locally-optimized presence. Coordination is messy.
6-8 year average ownership. Customer LTV is built across decades of after-market service, accessories, and the next purchase.
Tailored playbooks across the channels that actually work in your sector. Each service below links to the full methodology.
Model-name + comparison + 'best ___' content, dealer locator pages, technical specification content.
ExploreGoogle + Meta + YouTube for test-drive bookings, brochure downloads, configurator engagement.
ExploreModel-vs-model comparisons, ownership cost calculators, EV-charging guides — the buyer-research goldmine.
ExploreVehicle walkthroughs, owner-experience content, dealership behind-the-scenes — the trust-building engine.
ExploreTest-drive follow-up, brochure-request nurture, service reminders, accessory cross-sell.
ExploreMulti-location attribution, dealer-by-dealer ROI, national + local mix optimization.
ExploreNot every channel works in every sector. Here's where to focus budget for the strongest return in your industry.
Project briefs you can download and review. Real engagements, real outcomes — minus client names where confidentiality applies.
A repeatable six-step engagement tailored to the rhythms and constraints of this sector.
Map the buyer journey from awareness to test drive to purchase. Identify where leads drop off.
Model pages, comparison content, ownership calculators, EV-charging guides. The buyer-research foundation.
Vehicle walkthroughs, owner stories, dealer features. The trust-building reach channel.
Google + Meta for test-drive bookings + brochure downloads. CPL optimized to bookings, not raw leads.
GBP for every dealer, locality landing pages, review-velocity programs.
Test-drive nurture, service reminders, accessory cross-sell, replacement-cycle awareness campaigns.
Free 30-minute call. I'll audit your search visibility, YouTube presence, and local dealer optimization — and tell you what's costing you test drives.
Field-tested notes from recent projects. Fresh from the blog.
