Traffic alone doesn't build an e-commerce business — profitable unit economics do. I run the full stack across SEO, paid social, Google Shopping, email flows, and CRO, engineered around CAC, LTV, and contribution margin.
E-commerce is a system, not a channel. The bottleneck is usually conversion rate or repeat-purchase rate, not traffic. Smart brands fix the leaks before pouring more spend into ads — that's what makes their unit economics work at scale.
iOS privacy changes broke attribution; CPM inflation broke pricing. Survival depends on stronger LTV, not cheaper acquisition.
Going from 1.5% to 3% doubles revenue without spending an extra rupee. Most stores have 10-20 high-impact CRO opportunities sitting in their analytics.
One-time buyers don't build a brand. Email flows, post-purchase nurture, and subscription mechanics are where durable margins live.
Tailored playbooks across the channels that actually work in your sector. Each service below links to the full methodology.
Shopify SEO, Google Shopping, Meta Ads, Klaviyo flows, CRO — the complete stack.
ExploreMeta Advantage+, Google Shopping, PMax, TikTok. Creative-led with rotation cadence.
ExploreCollection pages, product schema, content for category authority, internal linking strategy.
ExploreWelcome, abandoned cart, browse, post-purchase, winback — the full library that drives 30%+ of revenue.
ExploreOrganic content, UGC strategy, influencer seeding, and short-form video pipelines.
ExploreGA4, Shopify analytics, server-side tracking, monthly A/B tests on priority pages.
ExploreNot every channel works in every sector. Here's where to focus budget for the strongest return in your industry.
Project briefs you can download and review. Real engagements, real outcomes — minus client names where confidentiality applies.
A detailed brief covering challenge, approach, and outcomes. Read the full document to see methodology and measurable results.
A detailed brief covering challenge, approach, and outcomes. Read the full document to see methodology and measurable results.
A detailed brief covering challenge, approach, and outcomes. Read the full document to see methodology and measurable results.
A repeatable six-step engagement tailored to the rhythms and constraints of this sector.
Diagnose store UX, product pages, checkout, tracking. Calculate real CAC, LTV, contribution margin.
GA4 + Pixel + CAPI + Merchant Center feed. Server-side tracking where iOS attribution is broken.
Meta + Google Shopping live with clean account structure and real creative rotation.
8+ flows: welcome, abandoned cart, browse, post-purchase, winback, replenishment.
Monthly A/B tests on product pages, checkout, offers. Conversion climbs while spend stays flat.
Monthly check on CAC, LTV, contribution margin per channel. Reallocate budget to what's working.
Free 30-minute store audit. I'll identify three revenue leaks you can fix this week — whether or not you decide to work together.
Field-tested notes from recent projects. Fresh from the blog.
