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E-commerce Marketing

E-commerce growth that scales profitably, not just loudly.

Traffic alone doesn't build an e-commerce business — profitable unit economics do. I run the full stack across SEO, paid social, Google Shopping, email flows, and CRO, engineered around CAC, LTV, and contribution margin.

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E-commerce & D2C

−25%

Customer acquisition cost, e-commerce role

150+

Keywords ranked across US and Indian search

+35%

Affiliate revenue through partner activation

Years in performance marketing

§ 01 — Industry Brief

What makes E-commerce & D2C marketing different

E-commerce is a system, not a channel. The bottleneck is usually conversion rate or repeat-purchase rate, not traffic. Smart brands fix the leaks before pouring more spend into ads — that's what makes their unit economics work at scale.

E-commerce & D2C market

Rising CAC, falling margins

iOS privacy changes broke attribution; CPM inflation broke pricing. Survival depends on stronger LTV, not cheaper acquisition.

Conversion rate optimization

Going from 1.5% to 3% doubles revenue without spending an extra rupee. Most stores have 10-20 high-impact CRO opportunities sitting in their analytics.

Repeat purchase as the real game

One-time buyers don't build a brand. Email flows, post-purchase nurture, and subscription mechanics are where durable margins live.

§ 02 — Services

Services that move the needle for E-commerce & D2C

Tailored playbooks across the channels that actually work in your sector. Each service below links to the full methodology.

E-commerce Marketing

Shopify SEO, Google Shopping, Meta Ads, Klaviyo flows, CRO — the complete stack.

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Paid Media

Meta Advantage+, Google Shopping, PMax, TikTok. Creative-led with rotation cadence.

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SEO for E-com

Collection pages, product schema, content for category authority, internal linking strategy.

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Klaviyo Email Flows

Welcome, abandoned cart, browse, post-purchase, winback — the full library that drives 30%+ of revenue.

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Social Media

Organic content, UGC strategy, influencer seeding, and short-form video pipelines.

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Analytics & CRO

GA4, Shopify analytics, server-side tracking, monthly A/B tests on priority pages.

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§ 03 — Channel Mix

The right channel mix for E-commerce & D2C

Not every channel works in every sector. Here's where to focus budget for the strongest return in your industry.

Channel mix

Channel	Why it matters in E-commerce & D2C
Meta Ads	D2C growth engine. Advantage+ shopping campaigns, broad targeting + strong creative.
Google Shopping + PMax	Captures purchase-intent. Feed optimization does half the work.
Klaviyo email flows	Owned channel, no auction. 30-40% of revenue for stores that build flows properly.
SEO	Collection page authority + blog content compounds. 20-40% of revenue for established stores.
TikTok / short-form	Spark Ads on UGC. Creative-first; products that demo well in 15s scale fast.
Affiliate + influencer	Performance-based partnerships. Micro-influencer seeding beats most paid 'influencer deals' at 1/10 cost.

§ 05 — How I Work

The E-commerce & D2C playbook

A repeatable six-step engagement tailored to the rhythms and constraints of this sector.

Store + economics audit

Diagnose store UX, product pages, checkout, tracking. Calculate real CAC, LTV, contribution margin.

Tracking & feed

GA4 + Pixel + CAPI + Merchant Center feed. Server-side tracking where iOS attribution is broken.

Channel launch

Meta + Google Shopping live with clean account structure and real creative rotation.

Klaviyo flow library

8+ flows: welcome, abandoned cart, browse, post-purchase, winback, replenishment.

CRO iteration

Monthly A/B tests on product pages, checkout, offers. Conversion climbs while spend stays flat.

Unit economics review

Monthly check on CAC, LTV, contribution margin per channel. Reallocate budget to what's working.

§ 06 — Questions

E-commerce & D2C FAQ

What's a healthy ROAS for e-commerce?

Depends on margin. Low-margin commodities need 4-6x. Higher-margin categories (beauty, accessories) work at 2-3x. The right answer is whatever keeps CAC below 1/3 of LTV.

Do you work with Shopify only or other platforms?

Primarily Shopify (best app ecosystem, fast launch). Also WooCommerce, BigCommerce. For very large stores or complex B2B flows, I'll recommend the right platform honestly.

How fast can you scale my store from ₹5L to ₹25L/mo?

Realistic range is 4-9 months IF unit economics support it. The bottleneck is rarely marketing — it's operations, inventory, and repeat-rate.

Will Klaviyo really do 30% of revenue?

With properly built flows — welcome, abandoned cart, browse abandonment, post-purchase, winback — yes. Takes 60-90 days to ramp. Without flows, most stores see 5-10%; with flows, 25-35%.

Can you handle creative production too?

I write briefs and creative direction, manage testing framework. For production (photo, video, design), I partner with trusted freelancers or work with your in-house team.

Custom quote on request

Turn your store into a revenue system.

Free 30-minute store audit. I'll identify three revenue leaks you can fix this week — whether or not you decide to work together.

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