FMCG and F&B brands win when distribution + brand + repeat-purchase compound. I build the digital layer — performance acquisition, content that converts, retention via DTC + retail apps, and the data infrastructure to measure it all.
FMCG marketing is fundamentally about distribution + repeat purchase. Performance ads acquire trial; product, brand, and retention earn the second purchase. I work the full chain — paid acquisition, owned channels, and retention infrastructure that turns trials into habits.
FMCG sells via Amazon, BigBasket, Blinkit, retail stores, AND your own website. Each needs its own playbook and they must reinforce each other.
First-purchase economics rarely work in FMCG. The brand wins or loses on whether customers buy a second, third, fourth time.
Diwali, Christmas, summer, monsoon — FMCG runs on calendars. Marketing must plan 12 weeks ahead for every key window.
Tailored playbooks across the channels that actually work in your sector. Each service below links to the full methodology.
Meta Advantage+, Google Shopping, programmatic, OTT — the FMCG paid stack tuned for trial generation.
ExploreUGC strategy, micro-influencer seeding, festival activations, community building.
ExploreRecipe content, ingredient deep-dives, problem-solution articles that drive organic discovery.
ExploreReplenishment flows, subscription nudges, festival-timed campaigns.
ExploreAmazon listing optimization, Shopify DTC store setup, Quick Commerce listings.
ExploreGA4, marketplace analytics, attribution across DTC + retail + quick-commerce.
ExploreNot every channel works in every sector. Here's where to focus budget for the strongest return in your industry.
Project briefs you can download and review. Real engagements, real outcomes — minus client names where confidentiality applies.
A repeatable six-step engagement tailored to the rhythms and constraints of this sector.
Positioning, packaging, price-point, repeat-rate review. The product is half the marketing.
Define DTC vs marketplace vs quick-commerce mix. Each gets its own goals and metrics.
Meta + Google Shopping live for trial generation. Creative testing on 2-week cadence.
Micro-influencer pipeline + branded UGC library. Drives both acquisition and social proof.
Klaviyo flows, subscription mechanics, festival calendar — 6 months ahead of each window.
Amazon, Quick Commerce, BigBasket listings — listing copy, A+ content, sponsored ads, review management.
Free 30-minute call. I'll review your channel mix, repeat-purchase rate, and brand health — and tell you where the biggest gain is sitting.
Field-tested notes from recent projects. Fresh from the blog.
