Modern SaaS doesn't grow on ads alone — it grows on product-led loops, content flywheels, activation experiments, and retention engineering. I build the full stack: SEO that captures intent, free trials that activate, email flows that convert, and dashboards that show what's actually working.
SaaS isn't a single funnel — it's five funnels stacked on top of each other (Acquisition, Activation, Retention, Referral, Revenue). Most SaaS marketing only optimizes the first one and wonders why MRR plateaus. I work the full stack, with experimentation cadence as the engine.
Most SaaS sees 2-5% trial→paid. Improving activation, onboarding, and pricing-page CRO is where 80% of revenue gains hide.
Acquisition fills a leaky bucket. Reducing churn 1% compounds into much bigger revenue gains than acquiring 1% more users.
B2B SaaS often needs both motions. Marketing must support self-serve free trial AND demo-booked enterprise pipelines simultaneously.
Tailored playbooks across the channels that actually work in your sector. Each service below links to the full methodology.
Programmatic landing pages, comparison content, alternatives pages, and 'jobs-to-be-done' keyword strategy.
ExploreGoogle Ads, Meta, LinkedIn for B2B. Trial signups optimized for activation, not vanity metrics.
ExplorePillar/cluster strategy, customer-led content, comparison pages — the content flywheel that compounds.
ExploreOnboarding sequences, activation nudges, expansion-revenue triggers via Klaviyo or HubSpot.
ExploreAARRR diagnostic, weekly experiment cadence, North-Star metric tracking.
ExploreSEO content pipelines, lead-research bots, automated competitive intelligence.
ExploreNot every channel works in every sector. Here's where to focus budget for the strongest return in your industry.
Project briefs you can download and review. Real engagements, real outcomes — minus client names where confidentiality applies.
A detailed brief covering challenge, approach, and outcomes. Read the full document to see methodology and measurable results.
A detailed brief covering challenge, approach, and outcomes. Read the full document to see methodology and measurable results.
A repeatable six-step engagement tailored to the rhythms and constraints of this sector.
Map AARRR for your product. Identify the single biggest leak — usually activation or retention, rarely acquisition.
GA4 + product analytics (Mixpanel/Amplitude/PostHog). Track real activation events, not just signups.
Pillar/cluster keyword strategy + 8-12 priority pages produced/month. Compounds over 12 months.
Google + LinkedIn for B2B; Meta + Reddit for B2C. Bidding tied to activated-trial metric, not signup.
Onboarding sequence, activation nudges, paywalls at usage thresholds, expansion triggers.
2-3 experiments shipped per week. Winners scaled, learnings logged, North Star tracked monthly.
Free 30-minute call. I'll diagnose your AARRR funnel, identify the single biggest unlock, and tell you what to fix first — whether or not you decide to work with me.
Field-tested notes from recent projects. Fresh from the blog.
