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SaaS Marketing

SaaS marketing built for free-to-paid conversion and durable MRR.

Modern SaaS doesn't grow on ads alone — it grows on product-led loops, content flywheels, activation experiments, and retention engineering. I build the full stack: SEO that captures intent, free trials that activate, email flows that convert, and dashboards that show what's actually working.

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SaaS & Tech

AARRR

Framework applied across the funnel

12 mo

CAC payback target I plan against

+35%

Leads across 6 agency client accounts

Years in performance marketing

§ 01 — Industry Brief

What makes SaaS & Tech marketing different

SaaS isn't a single funnel — it's five funnels stacked on top of each other (Acquisition, Activation, Retention, Referral, Revenue). Most SaaS marketing only optimizes the first one and wonders why MRR plateaus. I work the full stack, with experimentation cadence as the engine.

SaaS & Tech market

Free-to-paid conversion

Most SaaS sees 2-5% trial→paid. Improving activation, onboarding, and pricing-page CRO is where 80% of revenue gains hide.

Retention as a growth lever

Acquisition fills a leaky bucket. Reducing churn 1% compounds into much bigger revenue gains than acquiring 1% more users.

Product-led + sales-led hybrid

B2B SaaS often needs both motions. Marketing must support self-serve free trial AND demo-booked enterprise pipelines simultaneously.

§ 02 — Services

Services that move the needle for SaaS & Tech

Tailored playbooks across the channels that actually work in your sector. Each service below links to the full methodology.

SEO for SaaS

Programmatic landing pages, comparison content, alternatives pages, and 'jobs-to-be-done' keyword strategy.

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Performance Marketing

Google Ads, Meta, LinkedIn for B2B. Trial signups optimized for activation, not vanity metrics.

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Content Marketing

Pillar/cluster strategy, customer-led content, comparison pages — the content flywheel that compounds.

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Lifecycle Email

Onboarding sequences, activation nudges, expansion-revenue triggers via Klaviyo or HubSpot.

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Growth Experimentation

AARRR diagnostic, weekly experiment cadence, North-Star metric tracking.

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AI Agents

SEO content pipelines, lead-research bots, automated competitive intelligence.

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§ 03 — Channel Mix

The right channel mix for SaaS & Tech

Not every channel works in every sector. Here's where to focus budget for the strongest return in your industry.

Channel mix

Channel	Why it matters in SaaS & Tech
Programmatic SEO	Scaled landing pages targeting long-tail integration and comparison queries — Zapier, Airbnb, Notion built empires this way.
Content marketing	Compares, alternatives, how-to guides, and category-defining thought leadership. Compounds for years.
Google Ads	Bottom-funnel branded terms + competitor terms. Use sparingly for top-funnel — content does that job better long-term.
LinkedIn Ads	B2B SaaS gold. Title + company-size targeting reaches actual decision-makers.
Lifecycle email	Where retention and expansion happen. The highest-ROI channel for established SaaS.
Community + customer marketing	Slack/Discord communities, customer advisory boards, advocacy programs — durable moats most SaaS ignore.

§ 05 — How I Work

The SaaS & Tech playbook

A repeatable six-step engagement tailored to the rhythms and constraints of this sector.

Funnel diagnostic

Map AARRR for your product. Identify the single biggest leak — usually activation or retention, rarely acquisition.

Tracking foundation

GA4 + product analytics (Mixpanel/Amplitude/PostHog). Track real activation events, not just signups.

Content flywheel

Pillar/cluster keyword strategy + 8-12 priority pages produced/month. Compounds over 12 months.

Paid acquisition

Google + LinkedIn for B2B; Meta + Reddit for B2C. Bidding tied to activated-trial metric, not signup.

Lifecycle automation

Onboarding sequence, activation nudges, paywalls at usage thresholds, expansion triggers.

Weekly experiments

2-3 experiments shipped per week. Winners scaled, learnings logged, North Star tracked monthly.

§ 06 — Questions

SaaS & Tech FAQ

How fast can SaaS see results from your work?

Paid acquisition produces signups within 2 weeks. Content/SEO needs 3-6 months for meaningful traffic. Activation and retention experiments produce measurable impact in 4-8 weeks. Expect compounding gains over 6-12 months, not a 30-day miracle.

Do you work with PLG-only or also sales-led SaaS?

Both. PLG benefits more from acquisition and activation work; sales-led benefits more from content, ABM, and lifecycle email feeding the pipeline. Most modern B2B SaaS needs hybrid motions.

Can you set up product analytics, or just GA4?

Yes — Mixpanel, Amplitude, or PostHog. GA4 covers marketing analytics; product analytics covers actual user behavior in-app. Both matter.

What CAC payback is healthy for SaaS?

Under 12 months for SMB SaaS, under 18-24 months for mid-market, can stretch to 24-36 for enterprise. LTV/CAC of 3x is the floor; 4-5x is healthy.

Can you handle international SaaS marketing?

Yes — DACH (Germany/Austria/Switzerland) is a current focus. Familiar with hreflang implementation, localized content, and country-specific paid media.

Custom quote on request

Let's grow your SaaS profitably.

Free 30-minute call. I'll diagnose your AARRR funnel, identify the single biggest unlock, and tell you what to fix first — whether or not you decide to work with me.

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