Google Ads Management For Medical Laboratories | A Practical Guide
A practitioner's guide to running paid search for a medical laboratory, from keyword choice and ad compliance to tracking the bookings that bring in revenue.
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The field notebook.
Practical notes on search, paid media, B2B lead generation and AI automation, written from real campaigns rather than theory.
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Social Media Marketing For Healthcare IT | A Practical Guide
How healthcare software vendors can use LinkedIn, YouTube and content to reach hospital IT leaders without breaking privacy or trust rules.
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Content Marketing For Wastewater Treatment | A Practical B2B Guide
A practitioner's guide to planning, writing and measuring content that wins trust with plant engineers, consultants and public procurement t…
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Google Ads Management For Smart Grid | A Practical Guide
A practical guide for grid software, metering and equipment vendors who want qualified utility leads from search, without burning budget on…
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SEO For EV Charging | How Charge Point Operators Win Local Drivers
A practitioner's guide to ranking charging stations, networks and fleet services when drivers search for a plug right now.
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Social Media Marketing For Smart Buildings | A Practical B2B Guide
A practitioner's guide to using LinkedIn, YouTube and project content to reach the people who specify, buy and run smart building systems.
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Email Marketing For Commercial Real Estate | A Practical Guide
A practitioner's guide to building email sequences for leasing, investment sales and project updates in commercial property.
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Social Media Marketing For Big Data | A Practical Guide for B2B Buyers
A practitioner's guide to using LinkedIn, YouTube and owned content to win technical buyers of data platforms, pipelines and analytics tools…
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Google Ads Management For Data Analytics | A Practical Guide
A working guide to running paid search for a data analytics product, from intent mapping and conversion tracking to the questions to ask an…
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SEO For Cloud Computing | How B2B Cloud Brands Win Search
A practitioner's guide to earning qualified cloud leads from Google, with the questions to ask before you hire anyone.
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