Insights
Practical notes on search, paid media, B2B lead generation and AI automation, written from real campaigns rather than theory.
A practitioner's method for finding the search terms procurement teams, engineers and distributors really use, and turning them into a keyword list you can act on.
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A practical look at how hospitals and clinics can use search to fill appointment calendars, and what to measure along the way.
Read articleA practical guide to making overseas importers, distributors and procurement teams find your pharmaceutical company through search.
Read articleA step-by-step playbook for car dealers and parts suppliers who want to measure every enquiry, test channels and spend budget where it earns…
Read articleA practical guide to splitting campaigns, choosing conversions and measuring pipeline when plant software takes months to buy.
Read articleA practitioner's guide to using LinkedIn, YouTube, Facebook and WhatsApp to win the builders, dealers and architects who decide which bricks…
Read articleA step-by-step method for building automated email sequences that change branch, timing and content when your contact data changes.
Read articleA practical buyer's guide for steel companies that want qualified enquiries, not just traffic, from a marketing partner that understands met…
Read articleA practical method for finding the search terms shoppers use, sorting them by buying intent, and assigning each one to the right product or…
Read articleA practical guide to the channels oilfield and downstream suppliers use to find qualified buyers, and how to choose between them.
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