Insights

The field notebook.

Practical notes on search, paid media, B2B lead generation and AI automation, written from real campaigns rather than theory.

10 Nov 202612 min read

Content Marketing For Law Firms: A Practical Guide

A practitioner's guide to choosing topics, formats, measurement and compliance for law firm content that clients actually find and read.

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10 Nov 202610 min read

A practitioner's guide to using LinkedIn, Facebook, YouTube and Google Business Profile to earn trust and enquiries for law firms without br…

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10 Nov 202610 min read

A practitioner's guide to running paid search for holiday lets, short-stay apartments and villa portfolios without burning your margin.

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10 Nov 202611 min read

A practitioner's guide to search visibility for cruise lines, travel agencies and port-led brands, with the steps, trade-offs and mistakes t…

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9 Nov 202612 min read

How airlines can use useful route guides, flight-status content and loyalty stories to earn bookings without relying only on paid ads.

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9 Nov 202611 min read

A practical guide to planning, posting and measuring social media for a travel agency, with the trade-offs that matter for enquiries and boo…

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9 Nov 202612 min read

A practitioner's guide to running paid search for hotels, tour operators and destinations, with the checks that decide whether bookings foll…

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9 Nov 202612 min read

A practitioner's guide to search visibility for resort owners who want fewer commission-based bookings and more guests booking direct.

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9 Nov 202612 min read

A practitioner's guide to using LinkedIn, Instagram, YouTube and showreel breakdowns to win studio clients and talent.

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9 Nov 202611 min read

How animation studios, animation schools and motion-design agencies can use Google Ads to win clients without burning budget on the wrong se…

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