Insights

The field notebook.

Practical notes on search, paid media, B2B lead generation and AI automation, written from real campaigns rather than theory.

30 Oct 202610 min read

Social Media Marketing For Podcasting: A Practical Guide

A practitioner's guide to planning, clipping and distributing podcast episodes across social platforms, with the trade-offs that matter.

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29 Oct 202612 min read

A practitioner's guide to running paid search for visual effects studios, from keyword choice and landing pages to tracking qualified studio…

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29 Oct 202610 min read

A practitioner's guide to using social platforms to grow readership, subscriptions and advertising revenue for books, magazines, newspapers…

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29 Oct 202612 min read

A practitioner's guide to ranking an animation studio, explainer video company or VFX house for the searches that bring in paid projects.

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29 Oct 202610 min read

How production companies can use email to win briefs, keep crews informed and follow up with festivals, without sounding like spam.

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29 Oct 202611 min read

How broadcasters can plan, repurpose and measure content that grows audiences, advertisers and subscriptions without burning out the newsroo…

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29 Oct 202610 min read

A practitioner's guide to running Google Ads for production studios, post houses and video agencies, from keyword choice to measuring real p…

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29 Oct 202611 min read

A practitioner's guide to briefing creators, earning search-friendly links and measuring whether influencer content brings organic visitors.

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29 Oct 202610 min read

A practitioner's guide to using email alongside social channels so that followers become subscribers, buyers and repeat customers you actual…

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29 Oct 202611 min read

A practitioner's walkthrough of lead magnets, nurture sequences, course launches and student retention for online course providers.

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