Insights

The field notebook.

Practical notes on search, paid media, B2B lead generation and AI automation, written from real campaigns rather than theory.

25 Oct 202610 min read

Social Media Marketing For Water Utilities | A Practical Guide

A practical guide to using social channels for outage alerts, public trust, conservation campaigns and staff recruitment at a water utility.

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25 Oct 202611 min read

A practical guide to building email programmes that keep engineers, developers and procurement teams engaged through long battery project sa…

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25 Oct 202610 min read

A working guide to planning content for utility buyers, engineers and procurement teams, with the steps, trade-offs and mistakes I see most…

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25 Oct 202611 min read

A practitioner's guide to using LinkedIn, YouTube and owned channels to win trust with engineers, procurement teams and plant decision maker…

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24 Oct 202611 min read

How I structure, track and manage Google Ads for bioenergy producers, biomass suppliers and equipment sellers, and what the results depend o…

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24 Oct 202612 min read

A practical guide to search visibility for nuclear suppliers, engineering firms and utility-facing brands, written by a B2B marketer.

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24 Oct 202610 min read

A practical guide for hydropower suppliers and service firms on building email programmes that earn trust with plant owners, engineers and p…

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24 Oct 202610 min read

A practitioner's guide to using social media for roofing leads, local trust and steady inquiries, without chasing vanity metrics.

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24 Oct 202611 min read

A practitioner's guide to choosing platforms, content formats and measures for selling machinery, pumps, compressors and other capital equip…

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24 Oct 202610 min read

A practical guide to planning, writing and measuring content that wind energy suppliers, developers and service firms use to win qualified B…

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