SEO & Organic Growth
Arabic and French keyword research and technical SEO, with the most work where demand is strongest, for example tourism and hospitality.
Digital marketing · Morocco
Digital marketing services in Morocco, in Arabic and French, for a gateway between Europe and Africa
Moroccan buyers move between Darija, Modern Standard Arabic and French. I plan search and social campaigns in the language each audience prefers, for Casablanca, Rabat, Marrakech, Tangier and beyond.
Morocco- Language
- Arabic and Amazigh; French widely used in business
- Main search engine
- Google (google.co.ma)
- Time zone
- UTC+1 (UTC+0 during Ramadan), 4.5 to 5.5 hours behind India
- Currency
- Moroccan dirham (MAD)
§ 01 · The market
How buyers in Morocco search and decide
Casablanca is the business centre, Tangier an industrial and port hub, and Marrakech and Agadir tourism centres. Many companies also serve European and West African markets.
Darija, Arabic and French
French is widely used in business and on many websites, while social content often works in Darija. Campaigns choose the register per audience.
Industry and export
Automotive, aerospace and textile manufacturing around Tangier and Casablanca serve European buyers.
Tourism
Visitors search in French, English, Spanish and other languages for stays, tours and experiences.
§ 02 · Services
My services for Morocco
Every service is planned for this market: its language, its buyers and its rules. Open a service to see how I run it here, or the full method on its main page.
Google Ads & PPC
Search campaigns in Arabic and French, tracked to calls and chats, focused on buyers ready to enquire.
Meta Ads & Performance
Facebook and Instagram campaigns in Arabic and French, planned around how people in Morocco discover brands.
AI Automation & AI Agents
AI-assisted research, reporting and lead handling, with a person reviewing every step.
Content Marketing
Guides and articles in Arabic and French that answer the questions your buyers ask, for sectors such as automotive and aerospace suppliers.
Social Media Marketing
A social plan for the platforms people in Morocco actually use, not every platform at once.
Conversion Rate Optimisation
Landing pages with local trust signals and a short form or chat option for Morocco.
B2B & Industrial Marketing
B2B search and technical content for sectors such as real estate and professional services.
Email Marketing & CRM
Opt-in email and CRM journeys in Arabic and French that follow up enquiries from Morocco.
E-commerce Marketing
Store SEO, shopping campaigns and product feeds for shoppers in Morocco.
Video Marketing
YouTube and short-form video plans, with subtitles in Arabic and French.
Growth & Analytics
GA4, dashboards and funnel analysis that show what works in Morocco.
First steps
Where I would start in Morocco
The first three things I would do for most businesses entering or growing in Morocco, before spending more on ads.
01
French, Arabic or Darija
Test which language each audience responds to, starting with French for B2B.
02
Ramadan time change
Adjust ad schedules when Morocco moves its clocks during Ramadan.
03
Visitor campaigns
For tourism, run campaigns in visitors' home countries before they book.
§ 03 · Rules and timing
Data, consent and timing: what changes in Morocco
Data rules, the working week and the local calendar all shape marketing in Morocco. General information only, not legal advice.
Personal data rules
Morocco's Law 09-08 on the protection of personal data is supervised by the national commission, the CNDP. I keep forms and tracking documented; confirm details with a qualified adviser.
Ramadan and the local calendar
Ramadan, Eid and national days in Morocco shift browsing and buying, so schedules, messages and budgets follow them.
Working week
Most offices work Monday to Friday.
§ 04 · Working together
How we work together from India to Morocco
I work remotely with clients in Europe, the UAE and India. This is what a working week with a client in Morocco looks like.
01
Time overlap
Morocco is 4.5 to 5.5 hours behind India, so your working morning overlaps with my day.
02
Language
Copy in Arabic and French is written or checked by a native speaker.
03
Reporting and terms
Monthly plain-English report, written scope and monthly terms.
§ 05 · Sectors
Sectors I know that fit this market
These are sectors I have marketed for in my own roles and client work. If yours is not listed, tell me about it: the method carries over, the research is new for each sector.
§ 06 · Questions
Digital marketing in Morocco: FAQ
Should I use French or Arabic in Morocco?
Often both. French is common in B2B and on many websites; Arabic and Darija connect with many consumers on social media. I test what your audience responds to.
Does Morocco change its clocks for Ramadan?
Yes. Morocco normally uses UTC+1 but moves to UTC+0 during Ramadan, so I adjust ad schedules and calls.
Can you market tourism businesses in Morocco?
Yes. I plan campaigns in your visitors' languages, timed to when they book.
Do you work with companies in Morocco from India?
Yes, remotely. Morocco is 4.5 to 5.5 hours behind India, so there is a good overlap for calls and reviews, and work continues while you are offline.
Which data rules apply to marketing in Morocco?
Morocco's Law 09-08 on the protection of personal data is supervised by the national commission, the CNDP. I keep forms and tracking documented; confirm details with a qualified adviser.
Ready to begin?
Let's plan your growth in Morocco.
Free 30-minute call. Tell me what you sell and to whom, and I will tell you which channel I would start with in Morocco, and why.