Case study

Six client accounts, one year, more leads for each

Google Ads optimisation and technical SEO audits across six client accounts at once.

Client
OCDS Agency (agency role, client names withheld)
Industry
Agency portfolio: B2B and e-commerce
Period
Sep 2021 – Aug 2022
Channels
Google Ads, Technical SEO audits

Results

Leads across the client portfolio
+35%
Google Ads cost per click
−18%
Click-through rate
+22%
Organic traffic after technical audits
+35%

Measurement period: Sep 2021 – Aug 2022. Results as recorded in the role history. Client names withheld; references available on request.

The challenge

Six client accounts across B2B and e-commerce, each needing more leads at a lower cost per click within the same budgets.

The strategy

Restructure Google Ads accounts around intent and tighten targeting, then run full technical SEO audits so organic search carried more of the load.

What was done

  • Google Ads optimisation across the portfolio: structure, keywords, ad copy and bids.
  • Full technical SEO audits for each account and implementation of the fixes.

Services involved

More work

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