Six client accounts, one year, more leads for each
OCDS Agency (agency role, client names withheld) · Sep 2021 – Aug 2022
- Leads across the client portfolio
- +35%
- Google Ads cost per click
- −18%
- Click-through rate
- +22%
Case study
Getting a specialty resins manufacturer found by the engineers who buy
Technical SEO, multilingual search and technical content for global B2B industrial websites.
Results
- Organic traffic, year on year
- +20%
- Industry-specific commercial keywords ranked
- 50+
- Meta Ads campaign impressions managed
- 100K+
Measurement period: Nov 2022 – present. Results as recorded in the role history of Saddam Adil, Senior Digital Marketing Executive.
The challenge
Global B2B websites in chemicals and composites needed to be found by technical buyers: engineers, formulators and procurement teams who search with specific product and application terms.
The strategy
Prioritise technical SEO and content quality on the pages closest to enquiries, extend search visibility into target regions with multilingual SEO, and support the sales cycle with technical whitepapers developed with the R&D team.
What was done
- Technical SEO and content overhauls across the websites.
- Multilingual SEO campaigns across target regions.
- Technical whitepapers written with the R&D team.
- Meta Ads budget management with CPA optimisation.
More work
Other case studies.
Selling rugs in the US and India for less per customer
Mat The Basics (in-house role) · Jul 2019 – Oct 2021
- Customer acquisition cost
- −25%
- Keywords ranked across US and Indian search
- 150+
- Affiliate revenue
- +35%