Google Ads Management For Petrochemicals: A Practical Guide
A practitioner's guide to running Google Ads for petrochemical producers, distributors and their technical buyers, and what to check before you hire anyone.
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The field notebook.
Practical notes on search, paid media, B2B lead generation and AI automation, written from real campaigns rather than theory.
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SEO For Specialty Chemicals: A Practical Guide for B2B Buyers
How specialty chemical manufacturers can earn qualified search traffic from engineers, formulators and buyers without a consumer-style marke…
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Email Marketing For Paints & Coatings: A Practical B2B Guide
A practitioner's guide to building email programs for paint and coatings manufacturers that sell to contractors, specifiers and distributors…
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Social Media Marketing For Adhesives: A Practical B2B Guide
A practitioner's guide to using LinkedIn, YouTube and content to reach engineers, procurement teams and distributors in the adhesives indust…
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Google Ads Management For Surface Coatings: A Practical Guide
A practitioner's guide to running paid search for coatings manufacturers, distributors and applicators, with the checks that matter before y…
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SEO For Injection Molding: How Molders Win Better Leads
A practitioner's guide to earning qualified RFQs from engineers and buyers who search for custom plastic parts on Google.
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Content Marketing For Industrial IoT: A Practical B2B Guide
A practitioner's guide to planning content for industrial IoT buyers, from plant engineers to procurement teams, with a sales cycle that oft…
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Google Ads Management For Nanotechnology: A Practical Guide
A practical look at how paid search works for nanotech companies selling instruments, materials and services to labs and manufacturers.
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SEO For Bioinformatics: How Research Tools Win Qualified Searches
A practical guide to search visibility for bioinformatics software, databases and services, written for teams who sell to researchers and la…
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Email Marketing For Metaverse: A Practical Guide for Brands
Email still reaches people who log out of virtual worlds, so here is how I plan it for metaverse brands, events and communities.
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