Insights

The field notebook.

Practical notes on search, paid media, B2B lead generation and AI automation, written from real campaigns rather than theory.

2 Nov 202611 min read

Social Media Marketing For Blockchain: A Practical B2B Guide

A practitioner's guide to building credible social presence for blockchain companies, without the hype that puts serious buyers off.

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2 Nov 202611 min read

A practitioner's walkthrough of running paid search for DevOps tools and services, from keyword research to tracking free trials.

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2 Nov 202611 min read

A practitioner's walkthrough of app store optimisation, website SEO and content for mobile app developers who want organic installs.

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2 Nov 202610 min read

A working web development agency needs email to win repeat projects, retainers and referrals, not just newsletter opens.

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2 Nov 202612 min read

A working guide to planning, writing and measuring content that reaches data engineers, analysts and the executives who buy big data tools.

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2 Nov 202610 min read

A practitioner's guide to using LinkedIn, YouTube and owned content to reach analysts, data leaders and CFOs who buy analytics tools.

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2 Nov 202611 min read

A practitioner's guide to running paid search for cloud products, from keyword choice and lead tracking to choosing the right management par…

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2 Nov 20269 min read

A practitioner's guide to organic search for cybersecurity vendors, covering buyer research, technical trust signals and how to measure pipe…

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2 Nov 202611 min read

A practitioner's guide to explaining AI products to skeptical technical buyers, with a plan you can start this week.

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2 Nov 202611 min read

A practitioner's guide to ranking valve product pages, technical content and local listings so engineers and procurement teams find you firs…

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