Insights

The field notebook.

Practical notes on search, paid media, B2B lead generation and AI automation, written from real campaigns rather than theory.

22 Oct 202612 min read

SEO For Quantum Computing: How Technical Brands Win Search

A practical guide to search strategy, technical content and lead capture for quantum computing companies selling to enterprises and research labs.

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22 Oct 202611 min read

A practitioner's guide to using LinkedIn, X, Reddit and YouTube to win hosting customers who compare uptime, support and price before they b…

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22 Oct 202611 min read

A practitioner's guide to using email after events, introductions and partner meetings to build B2B relationships that last.

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22 Oct 202611 min read

A practitioner's guide to planning, producing and measuring content for telecom operators, vendors and infrastructure suppliers.

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22 Oct 202612 min read

A practitioner's walkthrough of running paid search for API products, from developer keywords to trial sign-ups and the tracking that proves…

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22 Oct 202612 min read

A practitioner's walkthrough of how CRM vendors can earn search visibility, from comparison pages to technical checks that protect rankings.

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22 Oct 202610 min read

A practitioner's guide to planning, segmenting and measuring email programmes for ERP vendors, resellers and implementation partners.

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22 Oct 20269 min read

A practitioner's guide to planning, writing and measuring content that brings managed IT buyers to your sales team.

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22 Oct 202611 min read

How IT consultancies can use LinkedIn, thought leadership and retargeting to win enterprise clients without chasing vanity metrics.

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22 Oct 202611 min read

A practitioner's guide to running paid search for chip, wafer and component makers, where buyers are engineers and sales cycles are long.

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