Insights

The field notebook.

Practical notes on search, paid media, B2B lead generation and AI automation, written from real campaigns rather than theory.

22 Oct 202610 min read

SEO For Game Development: A Practical Guide for Studios

A practical guide to search visibility for indie and mid-sized studios, covering store pages, game sites, press content and technical checks.

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22 Oct 202610 min read

How AR/VR companies can use email to educate technical buyers, support long evaluations and measure what really moves a deal forward.

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22 Oct 202612 min read

A practitioner's guide to planning, producing and measuring content that helps robotics companies earn trust from technical buyers over a lo…

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22 Oct 202612 min read

A practitioner's guide to choosing channels, proving technical credibility and measuring leads for Internet of Things companies selling to b…

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22 Oct 202610 min read

A practitioner's guide to running compliant, measurable Google Ads for blockchain companies, from policy checks to lead quality.

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22 Oct 202610 min read

A practitioner's guide to making DevOps and platform products visible in search, without slowing down the release pipeline.

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22 Oct 202611 min read

A hands-on guide to using email to bring app users back, move them through onboarding and keep them active after the first install.

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22 Oct 202611 min read

A working guide to choosing topics, formats and measures that turn developer-led content into project enquiries.

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21 Oct 20269 min read

A practitioner's guide to planning, writing and measuring email programs for security vendors that sell to IT and risk teams.

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21 Oct 202610 min read

How I plan, write and measure content for machine learning companies whose buyers read documentation before they ever book a demo.

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