Insights

The field notebook.

Practical notes on search, paid media, B2B lead generation and AI automation, written from real campaigns rather than theory.

3 Nov 202610 min read

Social Media Marketing For API Services: A Practical B2B Guide

How to use LinkedIn, X, YouTube and developer communities to win API buyers and developers, with a clear plan for what to measure.

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2 Nov 202611 min read

A practitioner's guide to running paid search for CRM products, from keyword choices and trial tracking to deciding whether to hire an agenc…

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2 Nov 202611 min read

A practitioner's guide to search visibility for ERP vendors, covering buyer research, page types, technical checks and how to measure enquir…

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2 Nov 202610 min read

How to use email to earn trust from IT buyers, keep existing clients and turn small sequences into qualified sales conversations.

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2 Nov 202612 min read

A step-by-step method for IT consultancies that want steady, qualified enquiries from CIOs and technical buyers instead of cold outreach alo…

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2 Nov 20269 min read

A practitioner's guide to using LinkedIn, YouTube and technical content to reach design engineers and procurement teams in chip and wafer su…

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2 Nov 202612 min read

How I plan, structure and measure paid search for studios, from pre-launch wishlists to live-service player acquisition.

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2 Nov 202610 min read

A practitioner's guide to search visibility for augmented and virtual reality companies, from keyword research to demo pages and technical c…

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2 Nov 202611 min read

A practitioner's guide to planning, segmenting and measuring email for robotics companies that sell to engineers, plant managers and procure…

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2 Nov 20269 min read

A practitioner's guide to planning, producing and measuring content for connected devices, sensors and IoT platforms sold to business buyers…

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