Insights

The field notebook.

Practical notes on search, paid media, B2B lead generation and AI automation, written from real campaigns rather than theory.

3 Nov 20269 min read

Social Media Marketing For Electronics Manufacturing: A Practical B2B Guide

A practical guide to choosing channels, content and measures for B2B electronics makers that sell to OEMs, engineers and procurement teams.

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3 Nov 202611 min read

A practitioner's guide to using email to keep printers, packaging converters and distributors engaged between paper orders.

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3 Nov 20269 min read

A practical guide to planning technical content, choosing formats and measuring leads for glass manufacturers selling to architects, fabrica…

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3 Nov 202610 min read

A practical look at how fabricators can use email to win repeat orders, follow up on quotes and keep engineers in the loop without spamming…

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3 Nov 202610 min read

A practical guide to using articles, factory proof and buyer-focused content to win sourcing conversations with apparel brands.

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3 Nov 202610 min read

A practical guide to planning, building and measuring email sequences that fit the long buying cycle of industrial and technology automation…

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3 Nov 202611 min read

A practitioner's guide to planning, writing and measuring content that sells digital transformation services to technology industry buyers.

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3 Nov 202610 min read

A practical guide to choosing channels, creating useful content and measuring leads for hardware makers, distributors and component brands.

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3 Nov 202611 min read

A practitioner's guide to search visibility for networking hardware, software and services companies selling to businesses.

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3 Nov 202611 min read

A practitioner's guide to planning, producing and measuring content that brings qualified hosting buyers to your site before they ever compa…

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