Insights

The field notebook.

Practical notes on search, paid media, B2B lead generation and AI automation, written from real campaigns rather than theory.

5 Nov 202612 min read

Content Marketing For Healthcare IT: A Practical B2B Guide

A practitioner's guide to planning, writing and measuring content that reaches CIOs, clinical informaticists and procurement teams.

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5 Nov 202611 min read

A practitioner's guide to planning, posting and measuring social media for virtual care clinics, with the compliance checks that matter.

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5 Nov 202610 min read

A clinic owner's guide to running paid search that brings in patient bookings, not just clicks, while respecting healthcare advertising rule…

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5 Nov 202612 min read

A practitioner's guide to building email programmes that reach municipal and industrial treatment buyers, with realistic expectations on sal…

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5 Nov 202610 min read

A practical B2B and public-facing guide to planning, producing and measuring content for water utility teams.

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5 Nov 202611 min read

A practitioner's guide to using LinkedIn, video and owned content to reach utility buyers, grid engineers and regulators without overpromisi…

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5 Nov 202611 min read

A practitioner's guide to running paid search for charging networks, site hosts and fleet operators, with the checks that decide whether the…

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5 Nov 202610 min read

A practitioner's guide to keyword research, technical fixes and content that wins technical buyers searching for batteries, BESS and storage…

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5 Nov 20269 min read

A practitioner's guide to building email programmes for utility suppliers, contractors and B2B accounts, with the trade-offs and checks I us…

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5 Nov 202611 min read

A working guide to planning, writing and measuring content that reaches plant owners, engineers and procurement teams before they issue a te…

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